Indian make-up brands to have on your radar right now

Here are six homegrown make-up labels that deserve your attention

The Indian beauty industry has seen a transformative shift in recent years. There are countless make-up brands flooding the market, each striving to meet the evolving demands of the conscious consumer.  Some of these brands are moving away from the use of harmful chemicals and limited shade ranges, promoting consciousness and inclusivity instead. 

Beauty standards have evolved over time to become all-embracing. Aligning with this shift, Indian make-up brands are crafting products that celebrate the diverse skin tones and beauty preferences. 

Diam Beauty

Diam Beauty is a good cosmetic brand in India focused on creating inclusive, high-quality products that work well in tropical climates. Their formulations are sweat-proof, humidity-resistant, and long-lasting. As a vegan and cruelty-free brand, they prioritise both skin and environmental health. Products like the Our All Over You Multistick, for instance, offer high pigmentation and a dewy finish in five shades suited for Indian skin tones. Their Love Potion Oil provides a high-shine, non-sticky finish in shades that specifically complement brown skin tones.

Dab to Fab

Dab to Fab offers skincare that supports both proactive and preventive care. The brand’s products enhance the skin's microbiome, resilience, and health with gentle, complementary ingredients. Packaged in airless pumps for ingredient potency, their skincare solutions aid in regrowth and restoration. 

Cruelty-free and vegan, the products counteract free radicals and balance the skin ecosystem. The key product? The Spark Change Moisturiser, featuring algal extracts and hyaluronic acid to reduce sensitivity and provide lasting hydration, while protecting against pollution, ageing, UV rays, and free radicals.

Typsy Beauty

Typsy Beauty is an Indian make-up brand known for its fun, colourful lip products. The kiss-proof, food-proof, transfer-proof On & Off Lipstick + Eraser delivers up to 12 hours of colour and hydration, with superfoods like raspberry stem cells and Argan oil. The Off Eraser, an oil-based product, removes lipstick in one swipe and doubles as an overnight lip mask.

Happier

Happier, a homegrown Indian make-up brand, focuses on harmonising inner and outer well-being with products powered by superfoods. Their formulations, based on extensive research, aim to enhance self-care. Their Tinted Sunscreen SPF 50 PA+++ offers a seamless, quick-absorbing formula without leaving a white cast. It features zinc oxide and titanium dioxide, protecting against sun rays and blue light, and can also be used as a make-up primer.

Flossy

Launched in 2022, Flossy is one of the best makeup brands in India that makes beauty simple and accessible with skincare-infused make-up crafted for Indian skin. Their high-pigmented In Therapy Vitamin Me Lipstick hydrates, nourishes, and provides antioxidants and anti-ageing properties. It can be used as a lipstick, cheek tint, or soft shadow. For dry lips and skin, their multi-use Lip Glaze Oil, which can be applied on the lips, face, or as an eyeshadow primer, offers deep hydration and barrier strengthening.

Simply Nam

Founded by celebrity make-up artist Namrata Soni in 2020, Simply Nam is a high-end Indian make-up brand designed for contemporary Indian women. Their vegan, cruelty-free products are suited to the Indian climate and diverse skin tones. Their Ultimate is sweat-resistant and water-resistant, and available in colours such as Ink Black and Metallic Bronze, with seven times more product than regular kajals.

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