Subscribe to our newsletter and be the first to access exclusive content and expert insights.

subscribe now subscribe cover image
An image of a man and a woman dressed in royal Indian attire, in the cold, iced mountain area, with emoticons like a heart, a link, snow around to depict cushioning in dating and dating app fatigue India is leading to the modern dating terms India and concepts in Indian dating culture

Are you cushioning in dating, or mistaking comfort for connection?

A picture of a woman against a red backdrop with 'closed for business' smeared all the over her face

The beauty industry in India is growing exponentially—why are brands still shutting down?

A picture of a woman in a bedroom reading a book in privacy to depict how erotica in India is consumed in hiding as well as Indian erotica consumption via smut

Erotica in India and the rise of agency through imagination

A graphical image of a woman and her errors popping due to her Type-A personality

Why a Type-A personality paves the path for success—but also for anxiety

A compilation of images like a couple looking ahead, money, a car going down a road, a unicorn atop a cloud and a planet to depict astrology, working as a visual cue for November 2025 predictions and monthly horoscope for November

November 2025 horoscope: What the stars reveal for love, career, and health

A collage of various things in entertainment and culture from the East including Squid Games, manga, anime, K-pop, K-drama, Gangnam style, cosplay, ramen and sushi to depict Asian influence in India that are popularising Asian culture in India like K-pop in India, Japanese minimalism in India, K-dramas in India and the growing matcha market India

Asian influence in India is growing—but are we still chasing the West?

Close-up portrait of Ananya Panday, capturing her poised and introspective side in a soft golden light for The Established

Ananya Panday and the new language of ambition for young India

A picture of a phone with a broken screen with a sale sign with angry emojis flowing out to depict the success of rage baiting in marketing in India and the rise of outrage marketing due to the success of viral engagement

How rage baiting in marketing rewired emotion into an economic model

A woman practising yoga by the sea reflecting the rise of wellness in India

How wellness in India became a flex, a status symbol, and a new way of life

A collage of three women with a hand and 'nope' pasted at the centre

Why therapy in India remains out of reach for people in their 40s and 50s

Kareena Kapoor Khan in a strapless nude gown and statement necklace, symbolising her timeless influence and brand value

Everyone’s rebranding. Kareena Kapoor Khan is the brand

Advertisment
— By

STYLE

 View STYLE

SELF

 View SELF
Advertisment
— By

CULTURE

COMMUNITY

Subscribe for More

Subscribe to our newsletter and be the first to access exclusive content and expert insights.

subscribe now
Close-up portrait of Ananya Panday, capturing her poised and introspective side in a soft golden light for The Established
A picture of a phone with a broken screen with a sale sign with angry emojis flowing out to depict the success of rage baiting in marketing in India and the rise of outrage marketing due to the success of viral engagement
A woman practising yoga by the sea reflecting the rise of wellness in India
A collage of three women with a hand and 'nope' pasted at the centre
An image of a man and a woman dressed in royal Indian attire, in the cold, iced mountain area, with emoticons like a heart, a link, snow around to depict cushioning in dating and dating app fatigue India is leading to the modern dating terms India and concepts in Indian dating culture
A picture of a woman against a red backdrop with 'closed for business' smeared all the over her face
A picture of a woman in a bedroom reading a book in privacy to depict how erotica in India is consumed in hiding as well as Indian erotica consumption via smut
A graphical image of a woman and her errors popping due to her Type-A personality
A compilation of images like a couple looking ahead, money, a car going down a road, a unicorn atop a cloud and a planet to depict astrology, working as a visual cue for November 2025 predictions and monthly horoscope for November