The future of street-style: Must-know streetwear style brands in India

9 young labels to consider for a fresh spin to your wardrobe

Street-style clothes, once a niche trend, have now become a major force in fashion. This movement blends urban aesthetics with cultural influences, to create individualistic looks. Rooted in youth culture, street style is about breaking away from fashion norms. Several international labels such as Balenciaga, Off White, and Heron Preston have championed this style, taking influences from OG streetwear brands like Supreme, Palace, and Stussy. In India, homegrown labels have cropped up too, offering fresh takes on streetwear staples.    

Best Streetwear Brands in India

SIX5SIX

Founded by brother-sister duo, Avni and Ambar Aneja, SIX5SIX offers pieces that embody various cultural influences. Their collection includes denim jackets, printed hoodies, and oversized denim pants.

Huemn

Huemn handcrafts unisex pieces inspired by social, political, and cultural movements. Their designs, like the 'Diversity T-shirt' and '8 Billion' tees, celebrate individuality. Expect comfortable oversized fits and sharp tailoring.

FARAK

Founded in 2021, FARAK blends heritage and innovation using traditional Indian textiles like khadi cotton and chanderi silk. Their designs feature vibrant colours and reference historical motifs through techniques like hand embroidery and block printing.

Polite Society

Polite Society offers ready-to-wear collections with a minimalist aesthetic. Their monochromatic palettes and sleek silhouettes are perfect for those who appreciate fine details and comfort.

NO GREY AREA

Founded by Arnav Malhotra, No Grey Area redefines streetwear by merging traditional Indian designs from the Sangam literature and Kashmiri traditions with modern fashion. Their collections, like the recent Fall/Winter 2023 men's collection, feature hand-embroidered pashmina textiles and intricate aari work.

Kartik Research

Launched by Kartik Kumra, Kartik Research reconceptualises Indian traditions for a global audience, maintaining the authenticity of Indian culture. Each piece is hand-embroidered making it unique, embracing its imperfections. Kumra works with communities like the banana-fibre weavers of Karnataka and delves into specific subcultures and characters honouring India’s rich history. In 2023, Kartik Research was a semi-finalist for the LVMH prize. 

Zt.International

Zero Tolerance crafts exclusive collections inspired by South Asian traditions. Their designs—showcasing the meticulous Awadhi handwork and zardozi craftsmanship—include patchwork shirts and jackets blending traditional Kashmiri craftsmanship with modern design. Each piece features handwoven fabrics sourced from artisans in Bhagalpur, Bihar, and Kolkata.

Unreborn Project 

Unreborn Project challenges sartorial norms with upcycled pieces and unexpected materials. Their collections—inspired by heavy-metal legends—feature utility vests, vintage wash tees, and reconstructed denim and leather skirts.

Fetus 

Fetus combines fashion, culture, and technology in their collections, telling stories of nonconformity and identity. Each garment comes with a distinct backstory, making them unique pieces of wearable art.

They aim to become a trailblazer in fashion by utilising Web3 technology to create unique online and offline experiences. 

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