Web stories How Ananya Panday is redefining success for Gen Z IndiaBy Shruti ThackerPublished on 24 Nov 2025
BEAUTY & GROOMING Be!MYN, available on Myntra, is the answer to what a Gen Z beauty brand should look likeBy The EstablishedPublished on 20 Nov 2025
Web stories Gen Z mental health in India: a story of pressure, pills and privilegeBy Deepti DadlaniPublished on 17 Nov 2025
HEALTH & WELLNESS The paradox driving Gen Z's mental health in IndiaBy Deepti DadlaniPublished on 14 Nov 2025
ENTERTAINMENT Ananya Panday and the new language of ambition for young IndiaBy Shruti ThackerPublished on 29 Oct 2025
HEALTH & WELLNESS How wellness in India became a flex, a status symbol, and a new way of lifeBy Ria BhatiaPublished on 22 Oct 2025
IDENTITY In India, pursuing a hobby is either survival or privilegeBy Deepti DadlaniPublished on 14 Jul 2025
COMMUNITY The good gossip: What meme culture, side-eyes, and soft launches really revealBy Karishma KuenzangPublished on 27 Jun 2025
BUSINESS Does Gen Z perceive LinkedIn as cringe? The jury’s still out By The EstablishedPublished on 27 Mar 2025
HEALTH & WELLNESS What made Gen Z and millennials take the taboo lid off mental health?By Ria BhatiaPublished on 10 Jul 2024
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