"Sometime in 2025, matcha entered the global beverage conversation with a one-way ticket. What began as a niche import from Japan quickly became Gen Z"s preferred caffeine ritual, moving from specialty cafés into home kitchens and everyday routines. Its appeal goes beyond its pastel green hue. Matcha offers a slower caffeine release than coffee, fewer jitters, and a deliberately unhurried way of consuming—one that prioritises process as much as effect. Sometime in 2025, matcha entered the global beverage conversation with a one-way ticket. Photograph: (Instagram.com/matchamatcha) In India, the matcha tea market generated $41.9 million in revenue in 2024 and is projected to reach $96.4 million by 2033. As the demand for the best matcha in India continues to rise, homegrown brands are moving past trend-led launches by sourcing ceremonial-grade matcha directly from Japan, pointing to a more informed, origin-aware consumer. The best matcha brands in India to know now Several homegrown matcha brands in India now source ceremonial-grade matcha from Japan, including Japanese Agricultural Standard-certified options. Photograph: (Instagram.com/mezamematchaclub) Mezame Among the best matcha in India, this bright, poppy green-hued matcha powder is perfect for those just beginning to experiment with the Japanese tea. Sweet, earthy, and creamy, it leaves a clean aftertaste, making it an ideal base for hot and cold lattes, smoothies, and brews like Usacha (no-milk matcha). Procured from the first harvest, this ceremonial-grade matcha powder sifts well and isn"t too grainy when stored, making it a beginner-friendly option. Priced at ₹1,200 Available at Mezame.in Photograph: (Instagram.com/ilemjapan) ILEM Japan One of the best matcha in India for the beverage"s connoisseurs, ILEM"s matcha powder is sourced from Kagoshima. Rich and creamy, it packs an earthy punch and pairs well with all forms of Japanese tea rituals. It also preserves a high content of chlorophyll and EGCG during the cultivation process, multiplying the health benefits significantly. Priced at ₹1,250 Available at In.ilemjapan.com Photograph: (Instagram.com/the.noonclub) Noon Sourced from the finest, freshest batch of first-harvest young leaves, this matcha powder makes the frothiest, creamiest matcha lattes. Among the best matchas in India, this ceremonial-grade powder delivers a smooth texture—both in the whisking and final latte stages. Floral, grassy, and umami, it is loaded with antioxidants for a clean, jitter-free burst of caffeine. Priced at ₹1,290 Available at Thenoonclub.com Photograph: (Instagram.com/superbrew.in) SuperBrew A relatively nascent homegrown brand offering matcha, SuperBrew offers two variants—one sourced from Kagoshima and the other from Kyoto. Both matcha powders come in an ultra-fine milled texture, making the sifting process a cakewalk. Using either of the variants is a no-brainer in lattes; however, turn to the Kyoto variant for a sweeter, creamier taste and the Kagoshima one for the originally complex and layered flavour. Priced between ₹1,299-₹1,499 Available at Superbrew.in Photograph: (Instagram.com/glow_glossary) Glow Glossary Among the first brands to introduce matcha in India, Glow Glossary sources its tencha leaves from some of the oldest harvest farms in Shizuoka, Japan. Stone-ground for an authentic flavour and skin-benefitting properties too, it"s the best matcha for your everyday caffeine fix. It froths up decently well and doesn"t leave a bitter aftertaste. Priced at ₹1,058 Available at Glowglossary.com Photograph: (Instagram.com/clubmatchamatcha) Matcha Matcha Turn to this option if experimenting with decadent flavours of matcha is on the wishlist. From berries to cinnamon, this is the best matcha in India for at-home recipes. It features an umami taste that lingers with an authentic matcha flavour, without feeling too overpowering or bitter. This matcha powder is also stone-ground, making sifting and whisking simple for beginners. Priced at ₹1,090 Available at Matchamatcha.co.in Frequently asked questions about the best match in India Q. What is ceremonial-grade matcha? A. Matcha powders are available in two variants: ceremonial grade and culinary grade. While the latter refers to the quality used for bakery items such as cakes and cookies, the former is what is used to prepare beverages like brews and matcha lattes. Ceremonial-grade matcha is more vibrant, has a richer taste, and a smoother finish. Make sure to invest in a ceremonial-grade matcha powder to make the best matchas at home. Q. Is matcha better than coffee? A. Neither is intrinsically better than the other—both are forms of caffeine-based beverages. However, matcha excels in terms of a richer content of antioxidants, EGCG, and L-theanine for a slower and sustained release of energy, less jitters, and even cares for oral health better than coffee. Q. How do you choose matcha in India? A. To choose the best matcha in India, look for ceremonial-grade matcha powders that are JAS-certified, feature a rich green colour and are preferably sourced from Japan. "
/established/media/agency_attachments/2025/06/25/FfP7EAeCporXBZlXZaRJ.png)