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The Established puts together a list of varied homegrown labels that will make dressing up this Diwali a whole lot easier.

12 festive wear labels to shop from this Diwali

We drew up a list of varied homegrown labels that will make dressing up this Diwali a whole lot easier

Diwali is the one Indian festival that means different things to different people. For some, it’s all about intimate family gatherings, while for others, it’s that time of the year when their calendars are packed with parties. Wherever you sit on this spectrum–especially if it’s somewhere in between–it can be a tricky task to find outfits that are not only suited to the occasion but also to your personality and preferences. In order to make the process easier, we put together a list of 12 diverse festive wear brands from across the country and at least one, if not a few, will be apt enough for  your unique definition of Diwali.

Archana Shah Archana Shah’s outfits are not for the faint-hearted. The Hyderabad-based designer is skilled at bringing candy colours and bold, playful prints–Shah has experimented with tropical leaves, supersized swirls and chevron patterns in her current collection–to a range of traditional silhouettes. Archanashahofficial.com

Archana Shah 

Archana Shah’s outfits are not for the faint-hearted. The Hyderabad-based designer is skilled at bringing candy colours and bold, playful prints–Shah has experimented with tropical leaves, supersized swirls and chevron patterns in her current collection–to a range of traditional silhouettes.


Archanashahofficial.com

Warra You don’t have to scroll too far down Warra’s Instagram page to learn that the New Delhi-based label creates the kind of traditional wear which seamlessly merges comfort and style. For the festive season, invest in their classic kurta sets–they are made with rich fabrics, feature a small yet impactful dose of delicate hand embroidery and come bearing discrete pockets. Warra.in

Warra 

You don’t have to scroll too far down Warra’s Instagram page to learn that the New Delhi-based label creates the kind of traditional wear which seamlessly merges comfort and style. For the festive season, invest in their classic kurta sets–they are made with rich fabrics, feature a small yet impactful dose of delicate hand embroidery and come bearing discrete pockets.

Warra.in

Poonam Mittal If you don’t want to be weighed down by heavy embroidery and prefer lighter, more movement-friendly looks, turn to Ahmedabad-based designer Poonam Mittal. Her collections–which often draw inspiration from nature–are brimming with breezy, breathable silhouettes and fresh floral prints. Instagram.com/poonammittalofficial

Poonam Mittal 

If you don’t want to be weighed down by heavy embroidery and prefer lighter, more movement-friendly looks, turn to Ahmedabad-based designer Poonam Mittal. Her collections–which often draw inspiration from nature–are brimming with breezy, breathable silhouettes and fresh floral prints.

Instagram.com/poonammittalofficial

Begum Pret At Begum Pret, expect to find festive fashion that exudes an old-world charm while still being extremely wearable. Think sheer saris, light lehengas and swishing shararas in pastel palettes. Fun fact: The label is loved by Bollywood and real-life royalty Kareena Kapoor Khan. Begumpret.com

Begum Pret 

At Begum Pret, expect to find festive fashion that exudes an old-world charm while still being extremely wearable. Think sheer saris, light lehengas and swishing shararas in pastel palettes. Fun fact: The label is loved by Bollywood and real-life royalty Kareena Kapoor Khan.

Begumpret.com

Gulabo Jaipur Whether you’re looking for a simple block-printed kurta or something a little more elaborate with shimmer and shine, Gulabo Jaipur–a label which is commonplace in the closets of countless celebrities including Deepika Padukone and Janhvi Kapoor–has you covered. Gulabojaipur.com

Gulabo Jaipur 

Whether you’re looking for a simple block-printed kurta or something a little more elaborate with shimmer and shine, Gulabo Jaipur–a label which is commonplace in the closets of countless celebrities including Deepika Padukone and Janhvi Kapoor–has you covered.


Gulabojaipur.com

Sobariko A conscious label located in Mumbai, Sobariko has served up very varied creations since its inception but what all of them have in common is a certain sense of ease. The latest drop sees painterly prints make their way to fun fusion wear such as jumpsuits, kaftans and co-ord sets with capes. Instagram.com/sobariko

Sobariko 

A conscious label located in Mumbai, Sobariko has served up very varied creations since its inception but what all of them have in common is a certain sense of ease. The latest drop sees painterly prints make their way to fun fusion wear such as jumpsuits, kaftans and co-ord sets with capes.

Instagram.com/sobariko

Heena Kochhar The temperature in some parts of the country starts to dip around this time of the year and it’s not easy to find traditional wear that not only looks good but also keeps you warm. Heena Kochhar, a designer based out of New Delhi, delivers a solution to this common dilemma with her line of vibrant, buttery velvet kurtas that come covered in high-shine embroidery. Heenakochhar.com

Heena Kochhar 

The temperature in some parts of the country starts to dip around this time of the year and it’s not easy to find traditional wear that not only looks good but also keeps you warm. Heena Kochhar, a designer based out of New Delhi, delivers a solution to this common dilemma with her line of vibrant, buttery velvet kurtas that come covered in high-shine embroidery.


Heenakochhar.com

Tasha India It’s hard not to love a label that manages to put a cool spin on a centuries-old craft. Tasha India breathes new life into the ancient art of block-printing by combining it with contemporary silhouettes, unexpected hues and fun detailing such as tassels. The fuss-free styles are perfect for a Diwali lunch or puja. Tashaindia.com  

Tasha India 

It’s hard not to love a label that manages to put a cool spin on a centuries-old craft. Tasha India breathes new life into the ancient art of block-printing by combining it with contemporary silhouettes, unexpected hues and fun detailing such as tassels. The fuss-free styles are perfect for a Diwali lunch or puja.


Tashaindia.com  

Devika BhayanaDesigner Devika Bhayana caters to those who are likely to attend an event with a “more is more” dress code this Diwali. Her latest line-up dials up the drama on staple silhouettes by adding frosty embroidery, ruffled dupattas and pearl tassels to the mix. Instagram.com/devikabhayanaofficial

Devika Bhayana

Designer Devika Bhayana caters to those who are likely to attend an event with a “more is more” dress code this Diwali. Her latest line-up dials up the drama on staple silhouettes by adding frosty embroidery, ruffled dupattas and pearl tassels to the mix.

Instagram.com/devikabhayanaofficial

BunkaIt’s never a bad idea to invest in timeless traditional pieces that won’t quickly become irrelevant and Bunka has many such styles to offer. The label’s new collection is dominated by elegant, embroidered chanderi kurtas which come in hues both bright and subdued. Bunka.in

Bunka

It’s never a bad idea to invest in timeless traditional pieces that won’t quickly become irrelevant and Bunka has many such styles to offer. The label’s new collection is dominated by elegant, embroidered chanderi kurtas which come in hues both bright and subdued.


Bunka.in

Nandita Sikchi Need an outfit that transitions smoothly from your family get-together to the dinner you have planned after? Nandita Sikchi, a designer from Pune, creates simple kurta sets in solid shades which look good as they are but also work as the perfect backdrop for attention-grabbing accessories. Nanditasikchi.com

Nandita Sikchi 

Need an outfit that transitions smoothly from your family get-together to the dinner you have planned after? Nandita Sikchi, a designer from Pune, creates simple kurta sets in solid shades which look good as they are but also work as the perfect backdrop for attention-grabbing accessories.


Nanditasikchi.com

Esha Sethi Thirani You don’t have to take the inherently traditional route when it comes to your Diwali outfit, especially if the event at hand is a glamorous evening affair. For such scenarios, Kolkata-based designer Esha Sethi Thirani, who specialises in high-octane fusion wear, has several options. Choose from hybrid saris, shararas paired with peplum tops, lehengas that befriend corsets and other East-meets-West styles, all sprinkled with a whole lot of sparkle. Eshasethithirani.com 

Esha Sethi Thirani 

You don’t have to take the inherently traditional route when it comes to your Diwali outfit, especially if the event at hand is a glamorous evening affair. For such scenarios, Kolkata-based designer Esha Sethi Thirani, who specialises in high-octane fusion wear, has several options. Choose from hybrid saris, shararas paired with peplum tops, lehengas that befriend corsets and other East-meets-West styles, all sprinkled with a whole lot of sparkle.

Eshasethithirani.com 

Also Read: 12 distinct saree labels to fill your festive-wear wardrobe with

Also Read: 10 menswear labels offering bespoke fits for every occasion

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