Want visibly smoother and straighter hair minus heat damage? Turn to TRESemmé’s new Silk Press range

Hair care products that offer smoother, softer, and straighter locks without involving heat sound like a win-win

The rules of beauty and self-care keep changing—and ‘care’ isn’t restricted to the skin anymore. Multi-step, result-driven hair care routines—that nourish from the scalp to the tips—are no longer an anomaly. 

According to a 2024 consumer report by Mintel, 35 per cent of Indian consumers were spending more time on their hair care routines. Hair care doesn’t translate to just shampoo and conditioner anymore. There’s an increased understanding of various hair types and textures, encouraging consumers to look out for products that cater to their specific needs. Enter: TRESemmé’s new Silk Press range, which makes your hair smoother, softer, and straighter over regular use without involving any heat. Considering a majority of Indians identify their hair type as straight—71 per cent, to be precise—but perpetually battle with frizz and damage caused by pollution and humidity, TRESemmé’s new range is a win-win.

Why TRESemmé’s new Silk Press range delivers

Oftentimes, using heat tools becomes a quick-fix to style unruly, damaged hair. Needless to say, it’s counterproductive in the long run. Taking cues from this struggle, TRESemmé introduced the Silk Press range. Unlike conventional, in-salon silk press treatments that involve excessive heat exposure and chemicals, the TRESemmé range—comprising a pre-shampoo straightening treatment ampoule, shampoo, post-wash mask, and serum—promises to deliver a similar result, minus any heat. The range champions a potent complex of 20 amino acids and peptides, which smoothens and straightens hair progressively with every use.

TRESemmé’s Silk Press range makes straight hair possible, minus any heat 

Dryness and frizz caused by humidity or environmental damage are responsible for unruly, not-so-smooth hair. To address this concern, TRESemmé has combined highly moisturising ingredients like glycerin, coconut oil, lactic acid, and sunflower seed oil with smoothening and bond-fortifying agents like amino acids and peptides in the Silk Press range. Dr Supriya Punyani, Head, R&D, Beauty and Wellbeing, Hindustan Unilever Limited highlights that the technology in this range works in two ways: it repairs damage inside the hair, while smoothening and straightening the outer layer. “Inside, it presses the amino peptide complex into the hair cortex to repair damage, while outside, it aligns raised cuticles to smooth and straighten the hair shaft,” she explains.

The high concentration of amino acids and peptides in the TRESemmé Silk Press Pre-Wash Treatment Ampoule allows the complex to penetrate the shafts of your hair strands and repair any damage. The Silk Press Smoothing Shampoo gently cleanses your scalp and hair, while the Silk Press Sculpting Hair Mask takes care of rough edges. The trio effectively smoothens out your hair, revealing a straighter mane. The Finisher Serum is a lightweight yet deeply-conditioning formula, enriched with hydrating oils, that can be used liberally to finish your hair care routine. You’ll have to use the Silk Press Pre Wash Treatment Ampoule consistently for at least four weeks to cheat your way to flat-ironed hair. 

Bonus: It’s important to supplement external care with a diet rich in omega-3 and omega-6 fatty acids, good fats and protein, and clocking in enough hours of sleep. Limiting—or even better, avoiding—heat styling can curtail damage; brush your hair using a wide-toothed comb when it’s semi-dry (and not dripping-wet) to prevent breakage; use heat protection for your hair when stepping out in the sun, and avoid hard water for hair washes as much as possible.  

The range is now available on all leading e-commerce platforms such as Nykaa, Tira, Amazon, Myntra, and Purplle. 

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