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Eight influencers to follow for the latest on skincare, from science-backed evidence and product reviews to Korean beauty trends and imperfect skin

These Instagram ‘skinfluencers’ will help you make the right beauty decisions

Eight influencers to follow for the latest on skincare, from science-backed evidence and product reviews to Korean beauty trends and imperfect skin

Between microneedling, azelaic acid, red-light therapy and propolis, the world of skincare is a fast-paced and ultra-confusing one if you’re a neophyte. You can always reach out to a dermatologist to find out what’ll work for you, but if you’re just looking to know what’s next, new and cool, skinfluencers are able to dive right in. Here are some of our favourite ones to follow on Instagram.

Vi LaiVi Lai is the funniest skincare influencer you can find. She’s garnered 162,000 followers on Instagram thanks to the simple and follow-able skincare advice, but also because she intersperses this with dark jokes about politics and the state of the world. If you want your skincare with a side of LOLS (and want to know how to cry without ruining your skincare), stalk this page.

Vi Lai

Vi Lai is the funniest skincare influencer you can find. She’s garnered 162,000 followers on Instagram thanks to the simple and follow-able skincare advice, but also because she intersperses this with dark jokes about politics and the state of the world. If you want your skincare with a side of LOLS (and want to know how to cry without ruining your skincare), stalk this page.

Charlotte PalerminoIf you’re looking for the truth—and nothing but the truth—Charlotte Palermino will give you exactly that. Not sure whether you’re being greenwashed or not? Unsure what the official statement on chemical versus physical sunscreens is? Palermino won’t just tell you the science, she’ll find a way to prove it to you. The former writer and now skincare brand founder is obsessed with evidence-based beauty, and that’s exactly what you’ll find on her feed.

Charlotte Palermino

If you’re looking for the truth—and nothing but the truth—Charlotte Palermino will give you exactly that. Not sure whether you’re being greenwashed or not? Unsure what the official statement on chemical versus physical sunscreens is? Palermino won’t just tell you the science, she’ll find a way to prove it to you. The former writer and now skincare brand founder is obsessed with evidence-based beauty, and that’s exactly what you’ll find on her feed.

Kadeeja KhanMost skincare influencers show off their perfect, poreless, dewy skin as a testament to their beauty routine and the thought-process is clear—if you follow the same routine as them, you’ll get the same kind of results. But Kadeeja Khan has PCOS-induced active acne, scars and redness, and she makes it clear that you can love skincare and love your routine without having to always show perfect skin for it.

Kadeeja Khan

Most skincare influencers show off their perfect, poreless, dewy skin as a testament to their beauty routine and the thought-process is clear—if you follow the same routine as them, you’ll get the same kind of results. But Kadeeja Khan has PCOS-induced active acne, scars and redness, and she makes it clear that you can love skincare and love your routine without having to always show perfect skin for it.

Liah YooKorean-inspired beauty is everywhere, but it can be confusing to get into if you can’t tell your Heimish from your Laneige. Liah Yoo is a product formulator, so she knows everything there is to know. She’ll give you the lay of the land if you’re looking to dip your toes in.

Liah Yoo

Korean-inspired beauty is everywhere, but it can be confusing to get into if you can’t tell your Heimish from your Laneige. Liah Yoo is a product formulator, so she knows everything there is to know. She’ll give you the lay of the land if you’re looking to dip your toes in.

Matt WoodcoxMatt Woodcox is a skincare maximalist, and he’s not afraid to lean straight into it. He has a wow-worthy repertoire of products, and his photos will give you major shelfie envy. However, all the product reviews will help you make purchase decisions when you’re in the market for something new.

Matt Woodcox

Matt Woodcox is a skincare maximalist, and he’s not afraid to lean straight into it. He has a wow-worthy repertoire of products, and his photos will give you major shelfie envy. However, all the product reviews will help you make purchase decisions when you’re in the market for something new.

Vasudha RaiIf you like a tutorial, Vasudha Rai’s Instagram page will give you what you’re looking for. Whether you’re looking to know how to use a kansa wand or how to whip up a face mask with ingredients you have at home, you’ll get it here.

Vasudha Rai

If you like a tutorial, Vasudha Rai’s Instagram page will give you what you’re looking for. Whether you’re looking to know how to use a kansa wand or how to whip up a face mask with ingredients you have at home, you’ll get it here.

Ria BiyaniWant skincare to just be fun? Follow Ria Biyani. You’ll find reels on all the trendy songs you’re already humming, but if you read the text and follow the captions, you’ll get skincare advice that’ll really help if you’re a novice. Come for the fun dances, stay for the hot takes—she has specific opinions on ten-per-cent niacinamide formulas, jade rollers and sheet masks that you’ll start agreeing with.

Ria Biyani

Want skincare to just be fun? Follow Ria Biyani. You’ll find reels on all the trendy songs you’re already humming, but if you read the text and follow the captions, you’ll get skincare advice that’ll really help if you’re a novice. Come for the fun dances, stay for the hot takes—she has specific opinions on ten-per-cent niacinamide formulas, jade rollers and sheet masks that you’ll start agreeing with.

Yashwant SinghMen don’t have to rely on a 3-in-1 moisturiser-conditioner-cleanser hybrid, and Yashwant Singh makes it clear that there’s space for a multi-step routine in a man’s world. But he also makes it clear that skincare isn’t gendered—you don’t have to rely on a charcoal cleanser if it doesn’t work for your skin type.

Yashwant Singh

Men don’t have to rely on a 3-in-1 moisturiser-conditioner-cleanser hybrid, and Yashwant Singh makes it clear that there’s space for a multi-step routine in a man’s world. But he also makes it clear that skincare isn’t gendered—you don’t have to rely on a charcoal cleanser if it doesn’t work for your skin type.

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