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Avanti Dalal profile imageAvanti DalalPublished on
Make-up influencers that’ll get you out of your beauty rut

You’ll want to see, like, share and comment on the content that these influencers are putting out

Back in the day, we flipped through magazines and looked up to celebrities for make-up inspiration—remember when we tried blue eyeshadow because Britney Spears was rocking it? Content creators are taking over that space now, dictating what the coolest make-up trends will be, and they’re putting out tips and tutorials that’ll give you a heads up into what’s trending almost immediately. We put together a list of make-up influencers that push the boundaries of what make-up is and make it art; you won’t find any simple nude lipstick or soft, smoky eyes here. Instead, you might be reminded that make-up is indeed a creative outlet—here’s your licence to play with it again.

Lavanya WilesLavanya Wiles has put everything possible onto her eyelids: twisted-up papers, gold leaf, strings, baubles and real flowers are just some of the mediums she’s experimented with. The make-up artist and art director is definitely influenced by her background in design and craft, so her use of unconventional materials keeps you guessing every time a photo comes up on your feed.

Lavanya Wiles

Lavanya Wiles has put everything possible onto her eyelids: twisted-up papers, gold leaf, strings, baubles and real flowers are just some of the mediums she’s experimented with. The make-up artist and art director is definitely influenced by her background in design and craft, so her use of unconventional materials keeps you guessing every time a photo comes up on your feed.

DebasreeBored of the simple kajal-lined eyes you’re repeating on a night out? A quick scroll through Debasree’s page will give you the inspiration you need to change things up. She doesn’t veer into super dramatic territory, so you can actually try her green cat-eye or purple cut-crease look when you’re heading out next.

Debasree

Bored of the simple kajal-lined eyes you’re repeating on a night out? A quick scroll through Debasree’s page will give you the inspiration you need to change things up. She doesn’t veer into super dramatic territory, so you can actually try her green cat-eye or purple cut-crease look when you’re heading out next.

Danielle MarcanFor Danielle Marcan, it’s another day, another challenge. All those Instagram and Tiktok make-0up hacks you’re learning about? Marcan has tried them first, and she’ll suss out whether the technique will work for you. Seriously, she’s tried everything from cup contouring to square contouring, so if you’re looking for shareable content you’ll love to post on your group chat, you’re at the right place.

Danielle Marcan

For Danielle Marcan, it’s another day, another challenge. All those Instagram and Tiktok make-0up hacks you’re learning about? Marcan has tried them first, and she’ll suss out whether the technique will work for you. Seriously, she’s tried everything from cup contouring to square contouring, so if you’re looking for shareable content you’ll love to post on your group chat, you’re at the right place.



Deep PathareIt is clear that Deep Pathare just loves make-up, and if you want to reinvigorate your love for it and step outside of your red lipstick and black eyeliner comfort zone, it pays to follow him for a reminder that indulging in a dramatic lip and a lit-from-within highlight can in fact be a lot of fun.

Deep Pathare

It is clear that Deep Pathare just loves make-up, and if you want to reinvigorate your love for it and step outside of your red lipstick and black eyeliner comfort zone, it pays to follow him for a reminder that indulging in a dramatic lip and a lit-from-within highlight can in fact be a lot of fun.

Katie Jane Hughes Scrolling through Instagram can feel like a flood of taupe cut-creases and contouring tutorials, but Katie Jane Hughes treats things a little differently. She doesn’t choose the beige and neutral route, instead experimenting with bright colours—yellow eyeshadow and purple lips, for example—highlighted by her juicy, dewy skin.

Katie Jane Hughes

Scrolling through Instagram can feel like a flood of taupe cut-creases and contouring tutorials, but Katie Jane Hughes treats things a little differently. She doesn’t choose the beige and neutral route, instead experimenting with bright colours—yellow eyeshadow and purple lips, for example—highlighted by her juicy, dewy skin.

Rowi SinghYou might love Euphoria-style makeup—all those face gems and coloured eyeliner—but make-up artists like Rowi Singh have been popularising this maximalist style for years. She loves sparkly shadows, overly saturated colours and glossy lips, and she’ll find a way to add a gem or stud to her look to really shake things up. Come for the dramatic colours and popular reel music, stay for the way she intertwines her Indian culture through her work. Case in point: her recent orange jalebi-themed look.

Rowi Singh

You might love Euphoria-style makeup—all those face gems and coloured eyeliner—but make-up artists like Rowi Singh have been popularising this maximalist style for years. She loves sparkly shadows, overly saturated colours and glossy lips, and she’ll find a way to add a gem or stud to her look to really shake things up. Come for the dramatic colours and popular reel music, stay for the way she intertwines her Indian culture through her work. Case in point: her recent orange jalebi-themed look.

Rain CorneliusThere’s eye make-up and then there’s art, and Rain Cornelius is closer to the latter. She posts photos and videos of the most intricate eye make-up you could find, so if you’re looking to perfect your technique or just feel soothed by watching her making the cleanest lines, her page is worth a follow.

Rain Cornelius

There’s eye make-up and then there’s art, and Rain Cornelius is closer to the latter. She posts photos and videos of the most intricate eye make-up you could find, so if you’re looking to perfect your technique or just feel soothed by watching her making the cleanest lines, her page is worth a follow.

Holly AldousIf you’re not afraid of a little drama, it pays to try to copy some of Holly Aldous’ make-up looks. She uses her eyelids as a canvas to play with, adding different colours, lines, textures, shapes and patterns to the mix. Aldous is a fan of close-ups, so expect to see zoomed-in shots of her artistry on display.

Holly Aldous

If you’re not afraid of a little drama, it pays to try to copy some of Holly Aldous’ make-up looks. She uses her eyelids as a canvas to play with, adding different colours, lines, textures, shapes and patterns to the mix. Aldous is a fan of close-ups, so expect to see zoomed-in shots of her artistry on display.

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