How Kama Ayurveda’s new offerings aim to improve skin health through an inside-outapproach

Kama Ayurveda encourages a combination of topical skincare and deep repair with its two new offerings

Vitamin C, retinol, peptides, and collagen have been rampantly marketed as effective anti-ageing ingredients. And yet, constructing a skincare routine for skin that has just begun developing early signs of ageing doesn’t seem like a piece of cake. After all, your skin could become dry or oily, eczema- or acne-prone, as it begins to mature, simultaneously. Additionally, potent chemical active ingredients are always accompanied by equally potential caveats such as irritation, purging, reactions, redness, dryness or peeling of the skin, especially if your now sensitive skin hasn’t been exposed to them in the past. 

At such times, all your skin needs is a simple, consistent beauty ritual that defies the signs of ageing and improves skin health inside-out. Taking cues from this approach, Kama Ayurveda has introduced two new products—Amarrupa Cream and a Kansa Wand, that work in cohesion as a daily skin-enhancing routine for maturing skin. Inspired by Rasayana, an Ayurvedic methodology of addressing ageing, Kama Ayurveda encourages users to follow up the application of its Amarrupa cream with the Kansa Wand, for it lifts, sculpts and firms the skin while assisting with a deeper delivery of the skincare concoction.

What makes the Amarrupa Cream suitable for ageing skin?

Lightweight and sensorially uplifting, the clinically-tested Amarrupa Cream is a one-of-its-kind moisturiser. It is prepared with 14 Ayurvedic botanical ingredients including Centella Asiatica  (Gotu Kola), Indian Gooseberry (Amla), and carrot seeds among others, along with nourishment-boosting ingredients like shea butter and plant-based hyaluronic acid. Explaining why Gotu Kola is at the heart of the Amarrupa Cream’s formulation, Dr Aruna Purohit, Ayurvedic Consultant at Kama Ayurveda, says “Gotu Kola, also known as Centella Asiatica, is classified under the vayasthapana gana, a category of herbs in Ayurveda dedicated to skin rejuvenation. Rich in triterpenes, an antioxidant encouraging collagen production and beta-carotene (or pro-vitamin A), Gotu Kola supports natural collagen synthesis for firmer skin.” It also acts as an excellent repairing and healing agent for the skin. Besides targeting wrinkles and fine lines, the cream can also reverse the skin’s laxity by plumping it over regular use. The best part? You can seamlessly integrate this moisturiser into your existing skincare regimen, even if that includes chemical actives. 

If your skin is extremely dry or flaky, Purohit recommends adding a drop or two of the Amarrupa Facial Oil to help with the skin’s recovery, and thereafter, its repair process. What makes the duo stand out is that in addition to employing ingredients that have been inscribed in Ayurvedic texts, Kama Ayurveda also draws inspiration from the age-old techniques of hand-picking and purifying herbs. Next, they follow the steps of kalkan or kashayas, which refers to blending paste concoctions and distillation in a water base respectively, to provide the user with an authentic Ayurvedic experience. 

Kansa Wand: The ultimate catalyst 

Though the Kansa wand, as a facial massage tool, has gained popularity in recent years, kansa (bronze), as a metal, finds its origin in India over 5,000 years ago. Produced with a mix of copper and tin, the alloy kansa is known for its alkaline properties, enabling it to balance the pH of the skin and speed up healing and cellular renewal. Following a massage ritual using a Kansa wand can offer benefits that go beyond working in your skincare products into the deepest layers of your skin. “Using a Kansa wand can help boost blood circulation as well as lift and sculpt the skin,” explains Purohit. Massaging your skin with a Kansa wand in slow, but firm movements can boost lymphatic drainage, thereby reducing puffiness and increasing plumpness. 

A 6-step massage for healthier skin 

A Kansa wand or any face-massaging tool should never be used on a dry facial skin since it could cause friction or cause the skin to tug, says Purohit. “We suggest using a Kansa wand on a cleansed, toned and moisturised face. Ayurveda’s Kansa Wand can be paired with any of the brand’s oils and can also be used with the Amarrupa Cream.” To effectively incorporate the Kansa Wand in your skincare routine, Ayurvedic experts at Kama Ayurveda recommend opting for a massage technique that runs across the marma points of your face and stimulates them for best results. 

First, move the dome-shaped end of the Kansa Wand on the skin between your eyebrows in circular motions to reduce nervous tension. Next, move the tool across the bridge of your nose towards your hairline in an upward motion. Target your jawline next by moving the tool from the centre of your chin towards each side of your face in tender yet firm strokes. Follow this up with the area around your mouth and your cheekbones; start from the bottom of the face, go around your mouth, and ultimately sweep the tool across your cheekbones. For the last two steps, focus on your eyelids, and temple (on the forehead). Make sure to repeat five strokes for each movement, to notice a significant difference over a period of time.

Shop these new beauty additions from either a Kama Ayurveda store near you or from kamaayurveda.in

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