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From fashion finds to superyachts and secret underground clubs, Chivas Luxury Guide rounds up the best in luxury for you

Chivas x The Established Luxury Guide is an all-access pass to the good life

From fashion finds to superyachts and secret underground clubs, Chivas Luxury Guide rounds up the best in luxury for you

The new generation of affluent consumers encompasses aspects of identity, heritage, ambition, and way of life. Within this group, we find a spectrum of individuals, ranging from the celebrated crypto-enthusiasts and adventurous trendsetters to advocates of inclusivity and those who adopt environmentally-conscious habits in their daily routines. 

In alignment with this evolving pattern of luxury consumption, Chivas and The Established have come together to craft a comprehensive guide to celebrate World Luxury Day, celebrated on October 3. As luxury assumes a fresh persona within immersive digital realms and experiences, we applaud those timeless symbols  undergoing contemporary transformations, offering a nostalgic touch; to recognise emerging influencers who are shaping taste, and spotlight remarkable statement items that feature prominently on the wish lists of discerning consumers everywhere.

Collectively, they are fashioning a fresh definition of luxury, distinct from the conventional emblems associated with established luxury brands. Instead, this new concept of luxury is characterised by the prospect of boundless potential and personal uniqueness.

We hope you enjoy browsing through this list as much as we did putting it together.

Chanel x Pharrell WilliamsPacked with elevated yet playful streetwear elements, the unisex collection from 2019 reimagined Chanel's classic pieces in a fresh, innovative light, inspired by Pharrell Williams' deep roots in hip-hop culture, artistry, and design. There’s hooded sweatshirts with CC, N°5, and Coco embroideries and graffiti on them. There are Chanel-Pharrell emblazoned robes and T-shirts too.

Chanel x Pharrell Williams

Packed with elevated yet playful streetwear elements, the unisex collection from 2019 reimagined Chanel's classic pieces in a fresh, innovative light, inspired by Pharrell Williams' deep roots in hip-hop culture, artistry, and design. There’s hooded sweatshirts with CC, N°5, and Coco embroideries and graffiti on them. There are Chanel-Pharrell emblazoned robes and T-shirts too.

Richard Mille RM 052-01 Skull Tourbillon This timepiece epitomises freedom and nonconformity. A true masterpiece, it excels in technical prowess, performance, and the highest standards of aesthetics and meticulous hand-finishing.

Richard Mille RM 052-01 Skull Tourbillon 

This timepiece epitomises freedom and nonconformity. A true masterpiece, it excels in technical prowess, performance, and the highest standards of aesthetics and meticulous hand-finishing.

Nike Air Mag

Nike Air Mag "Back To The Future" Sneakers

With the title of the most expensive sneakers on the resale market, these iconic shoes, a replica of the pair featured in the film Back to the Future Part II (1989), come equipped with a rechargeable built-in battery, glowing LED panels, a luminescent Nike logo, and cutting-edge adaptive lacing technology. 

Rolls-Royce Boat TailDraped in iridescent hues, this automobile can be aptly characterised as the ultimate in understated elegance, sophistication, and an unwavering commitment to craftsmanship.

Rolls-Royce Boat Tail

Draped in iridescent hues, this automobile can be aptly characterised as the ultimate in understated elegance, sophistication, and an unwavering commitment to craftsmanship.

Baccarat Rouge 540 Eau de parfumThis fragrance offers a distinctive oriental floral bouquet (with prominent notes of saffron, amberwood, and cedar) that transcends gender boundaries and is a testament to the brand's commitment to quality and innovation. 

Baccarat Rouge 540 Eau de parfum

This fragrance offers a distinctive oriental floral bouquet (with prominent notes of saffron, amberwood, and cedar) that transcends gender boundaries and is a testament to the brand's commitment to quality and innovation. 

Lurssen Azzam SuperyachtDescribed as sophisticated, with luxurious decor inspired by the Empire style of the early 19th century, this vessel exudes opulence and timeless charm.

Lurssen Azzam Superyacht

Described as sophisticated, with luxurious decor inspired by the Empire style of the early 19th century, this vessel exudes opulence and timeless charm.

Annabel'sThe nightclub has, over the years, attracted a vibrant and glamorous crowd, establishing it as the go-to destination for post-dinner cocktails and cigarette indulgence. 

Annabel's

The nightclub has, over the years, attracted a vibrant and glamorous crowd, establishing it as the go-to destination for post-dinner cocktails and cigarette indulgence. 

F1 Paddock Club Monaco Grand Prix TicketsEnjoy an unparalleled view of every pit stop and the thrilling start line surges, all from just above the pit lane. With VIP hospitality, this is Formula 1 up close and personalised.

F1 Paddock Club Monaco Grand Prix Tickets

Enjoy an unparalleled view of every pit stop and the thrilling start line surges, all from just above the pit lane. With VIP hospitality, this is Formula 1 up close and personalised.

Harry Winston Hope Diamond NecklaceHarry Winston's historic donation of the Hope Diamond to the Smithsonian Institution in 1958 is well documented in history. In fact, the company fashioned a masterpiece named the

Harry Winston Hope Diamond Necklace

Harry Winston's historic donation of the Hope Diamond to the Smithsonian Institution in 1958 is well documented in history. In fact, the company fashioned a masterpiece named the "Embracing Hope" setting in 2010 to commemorate 50 years since the original was donated. 

The Billionaire Card by Jacob & Co. The flashy credit card is specifically crafted for a select circle of clients possessing

The Billionaire Card by Jacob & Co.

The flashy credit card is specifically crafted for a select circle of clients possessing "considerable net worth." Membership to this elite group is strictly by invitation only, intentionally limited to just 150 individuals. 

Chiltern FirehouseWhile we're all aware of the culinary excellence that this London hotspot offers, there's a lesser-known secret waiting to be discovered—the Laddershed Club. It's not the kind of membership you can simply purchase. Each night, it hosts a unique set of members through discreetly distributed cards, often through acquaintances of André Balazs, the establishment's owner. 

Chiltern Firehouse

While we're all aware of the culinary excellence that this London hotspot offers, there's a lesser-known secret waiting to be discovered—the Laddershed Club. It's not the kind of membership you can simply purchase. Each night, it hosts a unique set of members through discreetly distributed cards, often through acquaintances of André Balazs, the establishment's owner. 

Daniel Arsham Artworks With installations and objects that evoke a sense of modern-day mythology and archaeology, American interdisciplinary artist Daniel Arsham’s distinctive approach transforms familiar forms into weathered, petrified, or glitched-out artifacts. 

Daniel Arsham Artworks 

With installations and objects that evoke a sense of modern-day mythology and archaeology, American interdisciplinary artist Daniel Arsham’s distinctive approach transforms familiar forms into weathered, petrified, or glitched-out artifacts. 

Panthère De Cartier High Jewellery NecklacesCartier necklaces possess an undeniable allure and prestige. Case in point: the Panthère de Cartier collection, which comes in a stunning array of variations featuring exquisite combinations of yellow gold, emeralds, and onyx.

Panthère De Cartier High Jewellery Necklaces

Cartier necklaces possess an undeniable allure and prestige. Case in point: the Panthère de Cartier collection, which comes in a stunning array of variations featuring exquisite combinations of yellow gold, emeralds, and onyx.

The Gulfstream G700This $75 million private jet, capable of flying from New York to India, features a four-zone cabin designed to accommodate work, leisure, and world-class dining experiences. Notably, it boasts the industry's most spacious cabin, distinguished by its impressive height, width, and length.

The Gulfstream G700

This $75 million private jet, capable of flying from New York to India, features a four-zone cabin designed to accommodate work, leisure, and world-class dining experiences. Notably, it boasts the industry's most spacious cabin, distinguished by its impressive height, width, and length.

Loro PianaChannel the style of Succession's Kendall Roy by incorporating a Loro Piana overcoat into your look, reflecting the quiet luxury trend. The brand is renowned for its commitment to sourcing the highest quality cashmere, which is evident in their range of sweaters (around US$1,000), sneakers, twill shirts, impeccably tailored jackets, and the sharpest pair of cotton pants.

Loro Piana

Channel the style of Succession's Kendall Roy by incorporating a Loro Piana overcoat into your look, reflecting the quiet luxury trend. The brand is renowned for its commitment to sourcing the highest quality cashmere, which is evident in their range of sweaters (around US$1,000), sneakers, twill shirts, impeccably tailored jackets, and the sharpest pair of cotton pants.

The Pagani Huayra RThe Huaya R posseses captivating design, groundbreaking engineering, luxurious craftsmanship, and a commitment to preserving performance car driving. This powerhouse combines a glorious V12 engine with an incredibly light body and masterful aerodynamic efficiency. 

The Pagani Huayra R

The Huaya R posseses captivating design, groundbreaking engineering, luxurious craftsmanship, and a commitment to preserving performance car driving. This powerhouse combines a glorious V12 engine with an incredibly light body and masterful aerodynamic efficiency. 

Louis Vuitton Cabinet of Curiosities by Marc NewsonLouis Vuitton's trunks were once used to carry travel essentials. Now, Marc Newson's limited 'Cabinet of Curiosities' (only 40 pieces) offers a dynamic canvas for personal display or storage. While it boasts the classic Vuitton monogram canvas outside, handcrafted cubes, configurable in over 1000 ways, some with hidden compartments, feature inside. 

Louis Vuitton Cabinet of Curiosities by Marc Newson

Louis Vuitton's trunks were once used to carry travel essentials. Now, Marc Newson's limited 'Cabinet of Curiosities' (only 40 pieces) offers a dynamic canvas for personal display or storage. While it boasts the classic Vuitton monogram canvas outside, handcrafted cubes, configurable in over 1000 ways, some with hidden compartments, feature inside. 

Villa LeopoldaLocated in the French Riviera, this villa has evolved into a playground for billionaires. It occupies an impressive 18-acre expanse of land and offers sweeping vistas of the sea. 

Villa Leopolda

Located in the French Riviera, this villa has evolved into a playground for billionaires. It occupies an impressive 18-acre expanse of land and offers sweeping vistas of the sea. 

RIMOWA x Tiffany LuggageThe limited-edition capsule collection seamlessly blends the essence of two iconic brands. It achieves this by striking a harmonious balance between audacious, diamond-inspired design and unmatched materials. 

RIMOWA x Tiffany Luggage

The limited-edition capsule collection seamlessly blends the essence of two iconic brands. It achieves this by striking a harmonious balance between audacious, diamond-inspired design and unmatched materials. 

Dior X Air Jordan 1 High SneakersMeticulously crafted from premium wolf grey and sail white leather, these sneakers embrace the iconic high-top silhouette while introducing a contemporary twist through a grey-hued Dior monogram swoosh.

Dior X Air Jordan 1 High Sneakers

Meticulously crafted from premium wolf grey and sail white leather, these sneakers embrace the iconic high-top silhouette while introducing a contemporary twist through a grey-hued Dior monogram swoosh.

Bulgari Serpenti JewelleryThe Serpenti has always been a revered symbol of jewellery design. Similar to the snake's symbolism of rebirth and transformation, this specific line by Bulgari continually reinvents itself, maintaining its allure and fascination over time.

Bulgari Serpenti Jewellery

The Serpenti has always been a revered symbol of jewellery design. Similar to the snake's symbolism of rebirth and transformation, this specific line by Bulgari continually reinvents itself, maintaining its allure and fascination over time.

Brunello Cucinelli SuitsBorn from a fusion of creativity, impeccable craftsmanship, and refined individuality, each of the brand's suits serves as a conduit for timeless elegance and a unique personal style.

Brunello Cucinelli Suits

Born from a fusion of creativity, impeccable craftsmanship, and refined individuality, each of the brand's suits serves as a conduit for timeless elegance and a unique personal style.

Eclipse Yacht The 162.5m-long beauty is the world’s second-largest and one of the most expensive superyachts. With an estimated cost of US$590 million (€340 million), it is best suited for all adventure and water sports activities.

Eclipse Yacht 

The 162.5m-long beauty is the world’s second-largest and one of the most expensive superyachts. With an estimated cost of US$590 million (€340 million), it is best suited for all adventure and water sports activities.

The Patek Philippe Grandmaster ChimeThis intricate wrist watch features a remarkable 20 complications, a reversible case, two independent dials, and incorporates six patented innovations. The journey from its development to production and assembly demanded an astonishing 100,000 hours. 

The Patek Philippe Grandmaster Chime

This intricate wrist watch features a remarkable 20 complications, a reversible case, two independent dials, and incorporates six patented innovations. The journey from its development to production and assembly demanded an astonishing 100,000 hours. 

Bugatti La Voiture NoireWhen the La Voiture Noire was unveiled at the 2019 Geneva Motor Show, it was acquired by an anonymous buyer for US$18.7 million, making it the most expensive new car ever sold. The super-coupe bears a strikingly close resemblance to the Batmobile.

Bugatti La Voiture Noire

When the La Voiture Noire was unveiled at the 2019 Geneva Motor Show, it was acquired by an anonymous buyer for US$18.7 million, making it the most expensive new car ever sold. The super-coupe bears a strikingly close resemblance to the Batmobile.

Wimbledon Centre Court TicketsFor a chance to watch a match at the mecca of the tennis world, pricing varies depending on when you enter the public ballots or make your purchase. The cost goes up to £255 for the final Sunday, which includes the Gentlemen's Singles Final. 

Wimbledon Centre Court Tickets

For a chance to watch a match at the mecca of the tennis world, pricing varies depending on when you enter the public ballots or make your purchase. The cost goes up to £255 for the final Sunday, which includes the Gentlemen's Singles Final. 

Château Louis XIVSpanning 57 acres, the chateau boasts a wine cellar, doors and fixtures adorned in gold, intricate frescoes, two grand ballrooms, a well-appointed squash court, a lavish movie theatre, and not one but two swimming pools. Beneath the surface, an underground nightclub dazzles with priceless art.

Château Louis XIV

Spanning 57 acres, the chateau boasts a wine cellar, doors and fixtures adorned in gold, intricate frescoes, two grand ballrooms, a well-appointed squash court, a lavish movie theatre, and not one but two swimming pools. Beneath the surface, an underground nightclub dazzles with priceless art.

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