Why you should look forward to Ajio Luxe Wkend 2024

In its fourth edition, the three-day event from 12-14 January is a celebration of thoughtful conversations around luxury

It’s 2024, and the definition of luxury has expanded to include not only superlative craftsmanship and exclusivity but, rather paradoxically, a spirit of inclusivity and compassion as well. With evolving times where millennials and Gen Zs are now largely helming dialogue fueling change—including conversations on luxury—Ajio Luxe Wkend 2024, in its fourth edition, aims to take a holistic, closer look at how different disciplines coalesce into what we understand as luxury, and promises to be a shopping experience like no other.

These dialogues at Ajio Luxe Wkend, to be held from 12-14 January at Jio World Garden in Mumbai’s Bandra-Kurla Complex, will be hosted in association with Chivas Glassware and HSBC, with unparalleled retail therapy with over 250+ brands across 14 categories.

Mercury Retrograde: Magic or Mayhem

On the opening night, the Internet’s favourite buzzword—“Mercury Retrograde”—is all set to be navigated, in association with Chivas Glassware and HSBC. Hosted by the ALW curators—stylist Anaita Shroff Adajania, designer Ashiesh Shah, and gallerist Aparajita Jain—the event will explore the mystique and unpredictability of this cosmic occurrence, as it unravels as a unique, yet dramatic presence in the spheres of fashion, art, design, music, and culinary experiences. The segment will also showcase a captivating performance, which gathers inspiration from the astrological event that is characterised by the alleged backward motion of the planet Mercury—widely associated with disruptions in communication, technological glitches, and overall chaos.

Also returning for this edition is Shroff Adajania’s curated experiential show, a mindfully chosen assortment of both international and homegrown fashion labels, while Shah—the curator of Home + Design—returns to lend his unique design sensibilities to the evening. Joining forces with them is Jain, who brings together seven artists to showcase over 80 of their works.

The Great Outdoors

At the Ajio Luxe Outdoors, Farm Rio will host a brunch, while Tira Lounge and Laura Mercier will co-conduct what promises to be an insightful masterclass and brunch. As the day progresses, avant-garde fashion house Maison Margiela is all set for a launch at cocktail hour.

Unveiling timepieces from Tudor 

At the Aberlour Lounge, the much-awaited timepieces over an evening of single malt. It promises to be an engaging event, whether you’re a horology enthusiast or not.

The Power Panels are back

The Chivas Lounge is the venue for the HSBC Power Panels by The Established, promising to dive deeper into the intersection of prestige and finance, with dialogues on a broad spectrum of topics including ‘The Rise of Venture Capital Funding in Fashion Start-Ups in India’; ‘What Does the Advent of International Beauty Brands Spell for Homegrown Ones?’; ‘The Disposable Culture of Influencer Marketing’; and ‘The Future of Art and Design Investments in the Eyes of Millennials and Gen Z’.

A host of insightful brunches

This year, the luxury weekend will play host to lavish brunches, high teas and sundowners over a vibrant exchange of ideas, especially on the concluding day, where renowned personalities will conduct conversations.

Super Car Brunch

A selection of the city’s finest cars will come together for a drive followed by brunch in the Ajio Luxe Outdoors. The day will draw to a close with a sundowner on the Main Stage.

Book your tickets here.

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