STYLE Make it viral yet personal—the new-age Indian bride wants her wedding both waysBy Aishwarya KasliwalPublished on 12 Jan 2024
FASHION Young women in urban India prefer fine jewellery over statement piecesBy Aishwarya KasliwalPublished on 16 May 2023
FASHION Your personal style is more borrowed and inspired than you knowBy Aishwarya KasliwalPublished on 15 May 2023
FASHION Being hyper-feminine in your clothing choices is not something to be ashamed ofBy Aishwarya KasliwalPublished on 10 May 2023
FASHION These indie fashion labels are bringing Indian crafts, textiles and silhouettes to the foreBy Aishwarya KasliwalPublished on 12 Apr 2023
FASHION What do Gen Z’s style sensibilities mean for established and upcoming brands?By Aishwarya KasliwalPublished on 06 Apr 2023
BEAUTY & GROOMING Why the multiple-step skincare routine is more a chore and less self-careBy Aishwarya KasliwalPublished on 13 Oct 2022
/established/media/media_files/2025/05/29/4vsIfajGkOVEqb9Pso9K.png)
/established/media/post_attachments/theestablished/2023-05/d6e89fa0-2ba4-4860-a337-440458e630c5/Lead_FineJewellery_1.jpg)
/established/media/post_attachments/theestablished/2023-05/0506f91f-9ab9-4e33-ad2d-28ec89b5703b/Lead_Friends_PartnersFashionInfluence.jpg)
/established/media/post_attachments/theestablished/2023-05/5aa6017f-40ad-4016-a8f1-fb462a95b3ff/Lead_Hyperfemininity.jpg)
/established/media/post_attachments/theestablished/2023-04/2a85240d-0b40-4bd5-826b-05e6422aa0b1/Lead_IndieLabelsXCraft_2.jpg)
/established/media/post_attachments/theestablished/2022-10/87b38fa2-6cde-4723-b3b1-35cbba961659/pexels_sora_shimazaki_5938575.jpg)
/established/media/agency_attachments/2025/06/25/FfP7EAeCporXBZlXZaRJ.png)