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A picture of a phone with a broken screen with a sale sign with angry emojis flowing out to depict the success of rage baiting in marketing in India and the rise of outrage marketing due to the success of viral engagement

How rage baiting in marketing rewired emotion into an economic model

By Karishma KuenzangPublished on 27 Oct 2025

Are your favourite beauty influencers lying to you?

BEAUTY & GROOMING

Are your favourite beauty influencers lying to you?

By Ria BhatiaPublished on 10 Apr 2024

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