Here are the 2024 fashion trends to watch out for
The second edition of the Myntra Creator Fest was held on 7 December at the iconic Mehboob Studios in Mumbai. This year's event, themed 'futuristic fashion', showcased a coming together of high fashion and digital ingenuity, marking a notable evolution in the fashion event format. The approach Myntra took here was not just about integrating fashion, technology, and retail but also about setting trends that resonate with the discerning fashion-forward Indian consumer.
The fest's standout feature was its series of uber-stylish fashion shows, spanning themes from Western wear to Gen Z trends, where personal expression took centrestage. The runways vividly showcased Gen Z's eclectic and ever-evolving style, heralding a host of sartorial trends for 2024. Here's a glimpse into what's trending according to India’s most sought-after fashion destination, Myntra:
Western Wear
Unique Pairings: Breaking away from traditional fashion norms, the models graced the runway in combinations such as dresses over trousers. If you aren’t sure of stepping outside your comfort zone, this trend accentuated individuality over conformity.
Garden Party: Florals and their enduring charm in the fashion narrative are reinvented for 2024. Moving beyond simple prints, florals now bloom in textured fabrics and innovative 3D silhouettes.
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Unique Pairings is all about stepping outside your comfort zone
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Garden Party is in full bloom for 2024
Metallics: Metallic elements seamlessly integrated into various wardrobe aspects, from jackets to jewellery and footwear. The trend is elevated further by pairing these elements with neutral palettes and opting for shades like gold, copper, and rose gold.
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Bling, bling and some more—that's the metallic trend for you
Gen Z Trends
Y2K: The Y2K trend, reminiscent of the late 1990s to early 2000s, continues its resurgence through vivid colours and styles like low-rise denims and layered T shirts.
Denim: The timeless appeal of denim is revisited with a 'more is more' approach. The denim-on-denim trend establishes itself as a contemporary fashion staple.
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The Y2K trend continues to be a favourite amongst Gen Z
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DIY trend highlights Gen Z's love for customisation
DIY: Gen Z's penchant for customisation shines through in this trend, with one-of-a-kind fits and upcycled jackets.
Indo-fusion
Bright Colours: The runway in the Indo-fusion segment was dominated by hues like fuchsia and lime green, showcasing a colour palette that is distinctly Indian.
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Denim on denim on denim is the new classic
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Bright and bold colours dominated the runway
Mirror, Mirror: Traditional attire was made opulent with mirror work bringing a luminescent quality to the clothes.
Modern Drapes: The art of draping a sari saw innovative interpretations, from sari dresses to corset pairings, reflecting personal style.
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Mirror work was seen on many traditional outfits
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The art of draping a sari saw innovative interpretations
In a first for an e-commerce platform, the fashion shows were broadcast live on the Myntra app, offering viewers the option to purchase the featured items instantly. This highlights Myntra's commitment to blending live fashion experiences with the immediacy of e-commerce, indicative of its focus on innovative retail solutions.
Sunder Balasubramanian, Chief Marketing Officer, Myntra, reflected the brand's ethos at the event: “We are deeply committed to bringing the best of fresh, on-trend fashion, and beauty to our consumers. As a brand that’s at the forefront of propelling the creator ecosystem, the Myntra Creator Fest is our way of celebrating creators— the custodians of trends—especially that of consumer-led fashion, who enable our customers to find their own relatable sense of style.”
The event's future-first nature was further underscored by Snapchat's immersive Augmented Reality (AR) experience. Their exclusive AR Mirror allowed attendees to engage with AR try-ons, bringing beauty and fashion in an interactive format. The launch of the Minis Magazine within Myntra Minis marked the brand's entry into the realm of short-form content, offering a curated display of the latest fashion and beauty trends.
The fest cemented Myntra's position in the industry, not merely as a leading fashion e-commerce platform but as a pioneer in redefining the premium shopping experience through innovative technology while being a masterclass in trendspotting for the coming year.
Also Read: Myntra's winning strategy attracts India's fashion-forward Gen Z
Also Read: Does Gen Z wear Y2K trends better than the Y2K generation?