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Saloni Dhruv profile imageSaloni DhruvPublished on

Whether you are a maximalist or a minimalist, these homegrown jewellery labels will add the right amount of shine to your festive outfit.

12 homegrown jewellery labels to elevate your festive look

Bookmark these ‘made in India’ brands offering a range of options to help you carry your Diwali outfit with aplomb

Any festive wardrobe is incomplete without a selection of fine jewellery pieces that are timeless and can take your plain silk kurta or cotton saree up by several notches. Moreover, with wedding season right around the corner, it would be wise to invest in some ornate pieces that are versatile enough to add to your collection of jewels. Whether you are a maximalist or a minimalist, or whether you lean towards gold or silver, these homegrown jewellery labels will add the right amount of shine to your festive outfit.

Roma Narsinghani:Before foraying into creating one-of-a-kind jewellery pieces, Roma Narsinghani studied fashion from Central Saint Martin’s in London, after which she worked with designer Manish Arora as an intern. It was only in 2016 that Narsinghani took up jewellery designing, starting off by using environmentally friendly materials and processes to create pieces that don't conform to the norm, both structurally as well as architecturally. If you’re looking for something offbeat and unique, her collection of chokers, rings and hair accessories are worth investing in this festive season in order to stand out in the crowd.Where to buy: Romanarsinghani.com

Roma Narsinghani:

Before foraying into creating one-of-a-kind jewellery pieces, Roma Narsinghani studied fashion from Central Saint Martin’s in London, after which she worked with designer Manish Arora as an intern. It was only in 2016 that Narsinghani took up jewellery designing, starting off by using environmentally friendly materials and processes to create pieces that don't conform to the norm, both structurally as well as architecturally. If you’re looking for something offbeat and unique, her collection of chokers, rings and hair accessories are worth investing in this festive season in order to stand out in the crowd.

Where to buy:Romanarsinghani.com

Amaris:Prerna Rajpaj’s jewellery label treads the line between tradition and modernity, which is why you’ll find a juxtaposition of polki, diamonds and semi-precious stones set in versatile designs. Started in 2010, the New Delhi-based jewellery label’s chokers have a separate fan base among Bollywood actors like Deepika Padukone, Aishwarya Rai Bachchan and Madhuri Dixit. Their Tanzanite Symphony choker–featuring a carved tanzanite in the centre, surrounded by uncut diamonds–is one of their best-selling items that is sure to be a conversation-starter. They also have a diamond-studded Apple watch case that makes for a perfect gifting option.Where to buy: Amarisjewels.com

Amaris:

Prerna Rajpaj’s jewellery label treads the line between tradition and modernity, which is why you’ll find a juxtaposition of polki, diamonds and semi-precious stones set in versatile designs. Started in 2010, the New Delhi-based jewellery label’s chokers have a separate fan base among Bollywood actors like Deepika Padukone, Aishwarya Rai Bachchan and Madhuri Dixit. Their Tanzanite Symphony choker–featuring a carved tanzanite in the centre, surrounded by uncut diamonds–is one of their best-selling items that is sure to be a conversation-starter. They also have a diamond-studded Apple watch case that makes for a perfect gifting option.

Where to buy:Amarisjewels.com

Rare Heritage:If opulence and grandeur is something that you’re looking at to elevate your basic festive or wedding outfit, consider Rare Heritage, the brainchild of Manushi Singh, Nakshatra Mehta and Varun Mehta. With a curated selection of contemporary jewellery pieces, the label offers everything from lightweight trinkets sparkling with diamonds to chunky gold-and-emerald jewellery sets. Even celebrities like Neha Dhupia and Shilpa Shetty have given their vote of approval by teaming up baubles from Rare Heritage with their outfits.Where to buy: @rareheritage

Rare Heritage:

If opulence and grandeur is something that you’re looking at to elevate your basic festive or wedding outfit, consider Rare Heritage, the brainchild of Manushi Singh, Nakshatra Mehta and Varun Mehta. With a curated selection of contemporary jewellery pieces, the label offers everything from lightweight trinkets sparkling with diamonds to chunky gold-and-emerald jewellery sets. Even celebrities like Neha Dhupia and Shilpa Shetty have given their vote of approval by teaming up baubles from Rare Heritage with their outfits.

Where to buy:@rareheritage

Eurumme:Eurumme, pronounced as yaw-rum, is an amalgamation of the Latin word ‘aurum’—meaning gold—and the founder Eishita Puri’s initials. Based out of New Delhi, the label was founded by Puri in 2015 to celebrate imperfections. Her handcrafted designs reflect rawness and beauty, which is why no two pieces of jewellery are alike, making her label a favourite among content creators and influencers like comedian Mallika Dua, stylist Sanjana Batra and Masoom Minawala who was clicked wearing stacks of Eurumme chokers at the Milan Fashion Week.Where to buy: Eurumme.com

Eurumme:

Eurumme, pronounced as yaw-rum, is an amalgamation of the Latin word ‘aurum’—meaning gold—and the founder Eishita Puri’s initials. Based out of New Delhi, the label was founded by Puri in 2015 to celebrate imperfections. Her handcrafted designs reflect rawness and beauty, which is why no two pieces of jewellery are alike, making her label a favourite among content creators and influencers like comedian Mallika Dua, stylist Sanjana Batra and Masoom Minawala who was clicked wearing stacks of Eurumme chokers at the Milan Fashion Week.

Where to buy:Eurumme.com

GaïaTree:Founded by Saiyam Sethia and Apoorva Agarwal in 2020, GaïaTree encapsulates the idea of being spunky, playful and free-spirited in their designs. The Mumbai-based label takes inspiration from the city’s Art Deco architecture to create one-of-a-kind pieces of jewellery, such as their Art Deco cityscape mismatched earrings. Created in 18-carat gold-plated brass, each piece of jewellery is adorned with natural-coloured stones such as turquoise, coral and lapis, each unique enough to make a statement of your own.Where to buy: Gaiatreelabel.com

GaïaTree:

Founded by Saiyam Sethia and Apoorva Agarwal in 2020, GaïaTree encapsulates the idea of being spunky, playful and free-spirited in their designs. The Mumbai-based label takes inspiration from the city’s Art Deco architecture to create one-of-a-kind pieces of jewellery, such as their Art Deco cityscape mismatched earrings. Created in 18-carat gold-plated brass, each piece of jewellery is adorned with natural-coloured stones such as turquoise, coral and lapis, each unique enough to make a statement of your own.

Where to buy:Gaiatreelabel.com

Moi:  Founded by Ahmedabad-based husband-wife duo Puja and Kunal Shah, Moi draws inspiration from the artisanal history of India. Their designs, although luxe but not too extravagant, emphasises on the ease and wearability of the pieces. Our pick for the festive season is the brand’s Revival Necklace and Firdos Necklace, comprising uncut diamonds, ruby, emerald, amethyst, pearls and pink tourmaline strung on a line of faceted labradorite beads.Where to buy: Vibewithmoi.in

Moi:  

Founded by Ahmedabad-based husband-wife duo Puja and Kunal Shah, Moi draws inspiration from the artisanal history of India. Their designs, although luxe but not too extravagant, emphasises on the ease and wearability of the pieces. Our pick for the festive season is the brand’s Revival Necklace and Firdos Necklace, comprising uncut diamonds, ruby, emerald, amethyst, pearls and pink tourmaline strung on a line of faceted labradorite beads.

Where to buy:Vibewithmoi.in

Amama:Nikita Gupta’s jewellery label Amama can be considered as an ode to her grandmother, her ‘Amma’ in Telugu, from whom she inherited a lot of silver jewellery. This is why her platform Amama is a curation of accessories and jewellery brands that are timeless and can be passed down from one generation to another. Founded in 2017, the label specialises in handcrafted silver and costume jewellery from different parts of the world, with a price range that won’t burn a hole in your pocket.Where to buy: Amama.in

Amama:

Nikita Gupta’s jewellery label Amama can be considered as an ode to her grandmother, her ‘Amma’ in Telugu, from whom she inherited a lot of silver jewellery. This is why her platform Amama is a curation of accessories and jewellery brands that are timeless and can be passed down from one generation to another. Founded in 2017, the label specialises in handcrafted silver and costume jewellery from different parts of the world, with a price range that won’t burn a hole in your pocket.

Where to buy:Amama.in

Aamogh:Coming from the foothills of the Himalayas, there is a sort of romanticism and an old-world charm about Aamogh’s jewellery. With the studio based in Jammu, the label creates dainty, elegant pieces in strings of pearls and kundan that can be paired with a range of clothing, from a pantsuit to a saree. If you had to buy one thing from this homegrown label, we’d suggest you either pick up the Pastel Blend necklace, which features pastel-coloured stones and kundan hung through a peal-strewn chain, or the Rise Kundan bracelet that can be stacked up with your watch.Where to buy: Aamogh.co

Aamogh:

Coming from the foothills of the Himalayas, there is a sort of romanticism and an old-world charm about Aamogh’s jewellery. With the studio based in Jammu, the label creates dainty, elegant pieces in strings of pearls and kundan that can be paired with a range of clothing, from a pantsuit to a saree. If you had to buy one thing from this homegrown label, we’d suggest you either pick up the Pastel Blend necklace, which features pastel-coloured stones and kundan hung through a peal-strewn chain, or the Rise Kundan bracelet that can be stacked up with your watch.

Where to buy:Aamogh.co

Fusio:Kashvi Kochar effortlessly blends beauty with minimalism when it comes to creating jewellery pieces that are versatile to wear every day or for special occasions. Based out of Jaipur, the brand uses pearls, brass and silver to make delicate earrings, statement chokers and bangles that can be teamed up with your office wear or for your best friend’s wedding. Our pick is the ‘exaggerated earrings’ that would work great with a saree or a white shirt.Where to buy: Shopfusio.com

Fusio:

Kashvi Kochar effortlessly blends beauty with minimalism when it comes to creating jewellery pieces that are versatile to wear every day or for special occasions. Based out of Jaipur, the brand uses pearls, brass and silver to make delicate earrings, statement chokers and bangles that can be teamed up with your office wear or for your best friend’s wedding. Our pick is the ‘exaggerated earrings’ that would work great with a saree or a white shirt.

Where to buy:Shopfusio.com

Tuula Jewellery:Sterling silver may not always be the go-to choice of jewellery for many, but Tuula Jewellery makes it versatile enough with their minimalist designs. From rings, earrings and hand accessories, this homegrown label uses sterling silver so effectively that it blends with everything, from a cocktail outfit to a summer dress. We suggest you check out their hand accessories, especially their nail curve ring that will elevate your perfectly manicured nails.Where to buy: @tuula.jewellery

Tuula Jewellery:

Sterling silver may not always be the go-to choice of jewellery for many, but Tuula Jewellery makes it versatile enough with their minimalist designs. From rings, earrings and hand accessories, this homegrown label uses sterling silver so effectively that it blends with everything, from a cocktail outfit to a summer dress. We suggest you check out their hand accessories, especially their nail curve ring that will elevate your perfectly manicured nails.

Where to buy:@tuula.jewellery

Aarjavee:Two years after graduating from the National Institute of Fashion Technology, Gandhinagar, in 2017, Aarjavee Shah created her jewellery label in 2019 as an extension of her own personality traits of honesty, free-spiritedness and being independent. Shah plays with form and textures when it comes to her designs, while keeping it simple and minimal enough to be able to pair them with anything in your wardrobe. With neutral, metallic tones and abstract shapes, you can collect these jewellery pieces as wearable art.Where to buy: Aarjavee.com

Aarjavee:

Two years after graduating from the National Institute of Fashion Technology, Gandhinagar, in 2017, Aarjavee Shah created her jewellery label in 2019 as an extension of her own personality traits of honesty, free-spiritedness and being independent. Shah plays with form and textures when it comes to her designs, while keeping it simple and minimal enough to be able to pair them with anything in your wardrobe. With neutral, metallic tones and abstract shapes, you can collect these jewellery pieces as wearable art.

Where to buy:Aarjavee.com

Kavya Potluri:Kavya Potluri’s extravagant handcrafted pieces have been featured in many editorial features. From headgear, nail jewellery, ear cuffs, hair bun accessories and even sunglasses, Potluri’s pieces are as bold as they come, screaming to be the centre of attention. The Hyderabad-based jewellery designer works with a mix of metals– primarily gold and silver–to create high-fashion pieces that are not for the faint-hearted.Where to buy: @kavyapotluriofficial

Kavya Potluri:

Kavya Potluri’s extravagant handcrafted pieces have been featured in many editorial features. From headgear, nail jewellery, ear cuffs, hair bun accessories and even sunglasses, Potluri’s pieces are as bold as they come, screaming to be the centre of attention. The Hyderabad-based jewellery designer works with a mix of metals– primarily gold and silver–to create high-fashion pieces that are not for the faint-hearted.

Where to buy:@kavyapotluriofficial

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