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The recent social media beauty trend highlighting make-up in brown-hued tones takes inspiration from the many shades of coffee.

8 products to nail the viral ‘latte make-up’ look on Indian skin

The recent social media beauty trend highlighting make-up in brown-hued tones takes inspiration from the many shades of coffee

The viral coffee-inspired latte make-up trend has taken the Internet by storm ever since TikTok creator Rachel Rigler coined the term earlier this month, describing the look as “warm and bronze-y, milky and effortless.” And, just like glazed donut skin and milky nails, the make-up look, complete with hues of brown, was trending on social media before you knew it.

The hashtag #lattemakeup has over 122 million views on TikTok so far, while it features more than 12,500 posts on Instagram. While a soft and smokey brown make-up look has been the go-to option for those who prefer a minimal make-up look, it now has a name and leaves no room for any other colour but caramel, taupe and chocolate.

Hailey Bieber’s recent perfectly sun-kissed make-up look serves as a testament to the ever-growing popularity of the latte make-up trend.  If you’ve been planning to jump on the bandwagon, here is a list of products to help you cop the look effortlessly.

Pillow Talk Push Up Lashes – Brown, Charlotte TilburyYou might want to ditch your black mascara and opt for a brown one to stay true to the theme. Needless to say, it will not only align with the rest of your face but also look natural. This one from Charlotte Tilbury features a hybrid berry-brown shade that gets deposited within a few swipes.Priced at ₹3,350Shop hereImage: Instagram.com/charlottetilbury

Pillow Talk Push Up Lashes – Brown, Charlotte Tilbury

You might want to ditch your black mascara and opt for a brown one to stay true to the theme. Needless to say, it will not only align with the rest of your face but also look natural. This one from Charlotte Tilbury features a hybrid berry-brown shade that gets deposited within a few swipes.

Priced at ₹3,350

Shop here

Image: Instagram.com/charlottetilbury

Non-stop Airy Matte Liquid Lip, Kiro BeautyWith over 10 different shades of nudes and browns, Kiro Beauty’s liquid lipsticks are comfortable, pigmented and champion diversity—there’s a nude for every skin tone. The formula is supercharged with hydrating ingredients like apricot oil and avocado oil to keep the lips supple and prevent any flakiness. The precise and sleek applicator allows you to line your lips and fill them in easily, and thanks to the lightweight formula, you can layer these as much as you wish.Priced at ₹875Shop hereImage: Instagram.com/kirobeauty

Non-stop Airy Matte Liquid Lip, Kiro Beauty

With over 10 different shades of nudes and browns, Kiro Beauty’s liquid lipsticks are comfortable, pigmented and champion diversity—there’s a nude for every skin tone. The formula is supercharged with hydrating ingredients like apricot oil and avocado oil to keep the lips supple and prevent any flakiness. The precise and sleek applicator allows you to line your lips and fill them in easily, and thanks to the lightweight formula, you can layer these as much as you wish.

Priced at ₹875

Shop here

Image: Instagram.com/kirobeauty

Blush – Clementine, Bobbi BrownIf you like for your blush to look as though it’s natural, like second skin, this silky-smooth one from Bobbi Brown is a great option. The cult-favourite blushes come in a variety of shades; however, Clementine would be our pick for a latte make-up look. The terracotta undertones make it a great accompaniment for a warmer-looking complexion. The finish of this blush is matte.Priced at ₹3,900Shop hereImage: Instagram.com/bobbibrownindia

Blush – Clementine, Bobbi Brown

If you like for your blush to look as though it’s natural, like second skin, this silky-smooth one from Bobbi Brown is a great option. The cult-favourite blushes come in a variety of shades; however, Clementine would be our pick for a latte make-up look. The terracotta undertones make it a great accompaniment for a warmer-looking complexion. The finish of this blush is matte.

Priced at ₹3,900

Shop here

Image: Instagram.com/bobbibrownindia

Poudre Lumière Highlighting Powder, ChanelA luminous base is key to acing the latte make-up look.Up your glow game by dusting this highlighter from Chanel on the high points of your face. The finely milled powder looks flattering, even when applied liberally, while ingredients like squalane and glycerin keep the skin moisturised. The ivory-hued golden powder can also be dabbed on the lids and lips to play up the drama. Price on requestShop exclusively at Chanel storesImage: Instagram.com/chanelbeauty

Poudre Lumière Highlighting Powder, Chanel

A luminous base is key to acing the latte make-up look.Up your glow game by dusting this highlighter from Chanel on the high points of your face. The finely milled powder looks flattering, even when applied liberally, while ingredients like squalane and glycerin keep the skin moisturised. The ivory-hued golden powder can also be dabbed on the lids and lips to play up the drama. 

Price on request

Shop exclusively at Chanel stores

Image: Instagram.com/chanelbeauty

Soft Glam Palette, Anastasia Beverly HillsFind all the brown-themed colours you’ll ever need to master the latte make-up look in one palette. With 14 different shades, it can easily pass as one of your best investments, moving with you from AM to PM—for a muted make-up look at the office to a glamorous one for a night out. The matte shades are buttery soft while the metallics are finely milled—both promise one-swipe pigmentation as well as buildability. Priced at ₹4,800Shop hereImage: Instagram.com/anastasiabeverlyhills

Soft Glam Palette, Anastasia Beverly Hills

Find all the brown-themed colours you’ll ever need to master the latte make-up look in one palette. With 14 different shades, it can easily pass as one of your best investments, moving with you from AM to PM—for a muted make-up look at the office to a glamorous one for a night out. The matte shades are buttery soft while the metallics are finely milled—both promise one-swipe pigmentation as well as buildability. 

Priced at ₹4,800

Shop here

Image: Instagram.com/anastasiabeverlyhills

Halo Glow Liquid Filter, e.l.f CosmeticsThe precursor to latte make-up is soft, glowy skin without stamping base make-up on the skin in a heavy manner. To ace your base, start with this illuminating liquid filter that doubles as a glow-enhancing primer and a moisturiser, sitting on the skin like a veil of innate shine. Ingredients such as sodium hyaluronate, squalane, glycerin, vitamin E and sunflower seed oil ensure that the skin remains well-hydrated for a long period of time, simultaneously offering a minimal amount of coverage, given that the product is available in a variety of shades to suit all skin tones. You can wear it over and under your make-up or just by itself or blend it into your blush.Priced at ₹1,650Shop hereImage: Instagram.com/elfcosmetics

Halo Glow Liquid Filter, e.l.f Cosmetics

The precursor to latte make-up is soft, glowy skin without stamping base make-up on the skin in a heavy manner. To ace your base, start with this illuminating liquid filter that doubles as a glow-enhancing primer and a moisturiser, sitting on the skin like a veil of innate shine. Ingredients such as sodium hyaluronate, squalane, glycerin, vitamin E and sunflower seed oil ensure that the skin remains well-hydrated for a long period of time, simultaneously offering a minimal amount of coverage, given that the product is available in a variety of shades to suit all skin tones. You can wear it over and under your make-up or just by itself or blend it into your blush.

Priced at ₹1,650

Shop here

Image: Instagram.com/elfcosmetics

Nudies Matte Cream Bronzer, NUDESTIXThis made-in-Korea product is loaded with skin-benefiting properties, courtesy of ingredients like kaolin and vitamin E. The creamy formula of this multi-purpose bronze stick is supremely blendable and pigmented and deposits just the right amount of colour of the complexion, warming it up for a sun-kissed look. Staying true to the job of a bronzer, this product comes in a slew of warm-toned shades to complement every skin tone. Plus, thanks to the buffing brush at the other end, you can swipe and glide this stick almost anywhere on your face—including your cheekbones, jawline, bridge of the nose, temples and eyelids—and diffuse the product out seamlessly. Priced at ₹3,500Shop hereImage: Instagram.com/nudestix

Nudies Matte Cream Bronzer, NUDESTIX

This made-in-Korea product is loaded with skin-benefiting properties, courtesy of ingredients like kaolin and vitamin E. The creamy formula of this multi-purpose bronze stick is supremely blendable and pigmented and deposits just the right amount of colour of the complexion, warming it up for a sun-kissed look. Staying true to the job of a bronzer, this product comes in a slew of warm-toned shades to complement every skin tone. Plus, thanks to the buffing brush at the other end, you can swipe and glide this stick almost anywhere on your face—including your cheekbones, jawline, bridge of the nose, temples and eyelids—and diffuse the product out seamlessly. 

Priced at ₹3,500

Shop here

Image: Instagram.com/nudestix

Born This Way Super Coverage Multi-Use Concealer, Too Faced Latte make-up look’s golden rule? An understated base that mimics the look of your natural skin. So, ditch foundation and simply use a concealer as a spot treatment and brightener on areas that you wish to fix and enhance respectively. This concealer from Too Faced has a wide doe-foot applicator which makes application convenient, while the product’s texture strikes the right balance between creamy and matte, making the blending process seamless and the longevity impressive. That it is available in a wide variety of shades is a bonus.Priced at ₹2,350Shop hereImage: Instagram.com/toofacedindia 

Born This Way Super Coverage Multi-Use Concealer, Too Faced 

Latte make-up look’s golden rule? An understated base that mimics the look of your natural skin. So, ditch foundation and simply use a concealer as a spot treatment and brightener on areas that you wish to fix and enhance respectively. This concealer from Too Faced has a wide doe-foot applicator which makes application convenient, while the product’s texture strikes the right balance between creamy and matte, making the blending process seamless and the longevity impressive. That it is available in a wide variety of shades is a bonus.

Priced at ₹2,350

Shop here

Image: Instagram.com/toofacedindia 

Also Read: 8 hydrating foundations to help you cop the dewy look

Also Read: 8 best cream highlighters for a gorgeous glow-up

Also Read: 8 liquid blushes that will stay put in the humidity


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