Everything you need to know about the upcoming Ajio Luxe Wkend

The fifth edition of the much-awaited event, taking place from 10-12 January, promises to offer a plethora of experiences across art, automobiles, beauty, fashion, food, and entertainment

According to market forecasts, ‘luxury goods’ and ‘Artificial Intelligence’ are two industries poised to headline the Indian market in 2025, of which, the former is expected to generate a revenue of $18.28 billion this year. The sharp rise in curiosity and inclination towards luxury goods among Indian consumers is crystal clear. In light of this behaviour shift, Ajio Luxe Wkend is back this year to mark its fifth edition. From 10th to 12th of January at Jio World Garden in Mumbai’s Bandra-Kurla Complex, the three-day-long event promises to offer a range of experiences across art, automobiles, beauty, fashion, food, and entertainment.

Ajio Luxe is all set to celebrate the exclusive launch of SandroFrom exclusive launches to masterclasses, and runway shows to relaxed brunches, Ajio Luxe Wkend 2025—in association with Chivas and HSBC—brings forth the best of luxury across verticals, featuring both international and homegrown brands. Costume stylist Anaita Shroff Adajania, designer Ashiesh Shah, and art patron and collector Shalini Passi are the curators this time around. The trio is set to put together captivating art, design, and fashion displays for attendees to absorb. 

Design meets the eye, everywhere

Design-forward installations will be front and centre at this year’s edition of the Ajio Luxe Wkend. Fashion designer Kunal Rawal gives the signature House of Chivas Lounge his unique spin while interior designer Gauri Khan designs the HSBC Privé Lounge. On day two, Passi and Shah unveil ‘In Full Bloom,’ featuring an immersive showcase of art and design. The Kenzo Verdy Market installation not only presents the eponymous collection by the Parisian fashion label in collaboration with Japanese artist Verdy but also an engaging claw machine and photo booth with the collection’s finest designs—very vibrant, very feisty. Lastly, fashion house ASOS will be opening doors to its unique tube-inspired installation for attendees to get a sense of London’s underground energy.

No dearth of fashion and beauty 

On the opening night, Karan Johar’s jewellery label Tyaani will put up a fashion show, in collaboration with Chivas Perfumes, HSBC Privé, and Tira. On the same day, Sussanne Khan reveals her jewellery label Pure Facet’s latest collection while Swiss watch brand Tudor puts up an extravagant cocktail station. Self Portrait will pay an ode to bows as a sartorial statement, via a bespoke dessert and cocktail bar, while Panerai will exhibit some of its finest timepieces. 

Ajio Luxe is all set to celebrate the exclusive launch of Sandro and Acne Studios. While the former will host a table of India’s leading fashion editors to mark the launch, the latter will showcase an installation featuring a flower cart with some of the most exotic blooms wrapped in the brand’s signature minimalist aesthetic. The Tira atelier will helm some exciting workshops by brands such as Dyson, Akind, Pixi, and Burberry.

Power Panels underscore pertinent dialogues

Like every year, The Established is all set to host a set of engaging panel discussions spanning fashion, beauty and luxury. The three panels—‘Designer Collaborations and Indian Ambassadors: India’s Moment on the Global Luxury Stage’; ‘Luxury for the New Age’; and ‘How Gen Z Is Redefining Beauty Standards in India’—for this edition will take place at the House of Chivas Lounge. Expect fresh perspectives and promising exchanges on subjects that are more relevant than ever before.  

A very Ferrari morning 

Ajio Luxe Wkend is incomplete without a defining luxury automobile moment. This year, Ferrari takes over—The Prancing Horse will lead a parade of cars, making for a spectacle for automotive enthusiasts. Beginning at noon on Sunday, it will be followed by an exclusive brunch. 

Entertainment galore

A host of live performances will add to the entertainment while attendees eat and shop. Day 2 ends with a sundowner hosted by Mohit Rai, fashion designer and founder of ITRH; the evening will feature indulgent cocktails inspired by the clothing label with select pieces on display. Ajio Luxe Wkend 2025 will come to an end with a show to celebrate the allure of fashion brand All Saints. The first-of-its-kind musical evening will feature a splendid display of lights along with music by some of the best DJs, including Nina Shah, Arado, and KAY-VEE. 

You can book your tickets here

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