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September's tech lineup is a game-changing array of innovation, offering cutting-edge devices that redefine what's possible

Show-stopping tech innovations to bookmark this month

September's tech lineup is a game-changing array of innovation, offering cutting-edge devices that redefine what's possible

From Lenovo's powerhouse Yoga Pro 9i to Apple's iPhone 15 series and Watch Ultra 2, Sony's groundbreaking A7C cameras, Fujifilm's medium-format marvel, and GoPro's Hero 12 Black, September's releases are almost ushering in a new era of technology, tailored to every kind of creator and adventurer.

iPhone 15 Pro, 15 Pro MaxApple's iPhone 15 Pro and 15 Pro Max aren't just another tick on the yearly upgrade chart; they're a full-blown leap into the future of smartphones. Crafted with aerospace-grade titanium—the same stuff you'd find in spacecraft—these devices tip the scales as Apple's lightest Pro models ever. But don't let that svelte frame fool you. With the A17 Pro chip, the industry's first 3-nanometer behemoth, these iPhones pack a performance punch that redefines mobile gaming and multitasking. We're talking a CPU that's 10 per cent  faster, and a Neural Engine dialed up to twice the speed, not to mention a GPU that boasts hardware-accelerated ray tracing. But where Apple really pulls ahead is in its advanced camera systems. Equipped with computational magic, the 48MP Main camera is like a Swiss Army knife for shutterbugs, offering the equivalent of seven pro lenses, from wildlife close-ups to action shots. Factor in the all-new Action button and a USB-C connector juiced up with USB 3 speeds, and you've got a device that's as much a professional toolbox as it is a phone. In a world cluttered with competent smartphone models, the iPhone 15 Pro series makes a case for mastery.iPhone 15 Pro ₹134,900 onwards;  iPhone 15 Pro Max ₹159,900 onwards

iPhone 15 Pro, 15 Pro Max

Apple's iPhone 15 Pro and 15 Pro Max aren't just another tick on the yearly upgrade chart; they're a full-blown leap into the future of smartphones. Crafted with aerospace-grade titanium—the same stuff you'd find in spacecraft—these devices tip the scales as Apple's lightest Pro models ever. But don't let that svelte frame fool you. With the A17 Pro chip, the industry's first 3-nanometer behemoth, these iPhones pack a performance punch that redefines mobile gaming and multitasking. We're talking a CPU that's 10 per cent  faster, and a Neural Engine dialed up to twice the speed, not to mention a GPU that boasts hardware-accelerated ray tracing. 

But where Apple really pulls ahead is in its advanced camera systems. Equipped with computational magic, the 48MP Main camera is like a Swiss Army knife for shutterbugs, offering the equivalent of seven pro lenses, from wildlife close-ups to action shots. Factor in the all-new Action button and a USB-C connector juiced up with USB 3 speeds, and you've got a device that's as much a professional toolbox as it is a phone. In a world cluttered with competent smartphone models, the iPhone 15 Pro series makes a case for mastery.

iPhone 15 Pro ₹134,900 onwards;  iPhone 15 Pro Max ₹159,900 onwards

Apple Watch Series 9Driven by the custom S9 SiP chip, this wrist wizard isn't content just to tell you the time—it's here to commandeer your day. With up to 2,000 nits of screen brightness and a 4-core Neural Engine that's twice as fast as its predecessor, you'll be glancing less and doing more. Factor in a double-tap gesture that triggers everything from music playback to phone calls, and you've got a device that's not just a watch but a watchtower for your digital life.But what really sets Series 9 apart is its nod to the planet's ticking clock. As part of Apple's commitment to become entirely carbon-neutral by 2030, this latest offering marks the company's first such product. It's not just about ticking off a corporate responsibility checklist but fundamentally rethinking the watch's entire life cycle—from material sourcing to production and transportation. The goal is as clear as the watch's retina display: pave the way for a future where tech and sustainability aren't mutually exclusive but mutually reinforcing.₹41,900 onwards

Apple Watch Series 9

Driven by the custom S9 SiP chip, this wrist wizard isn't content just to tell you the time—it's here to commandeer your day. With up to 2,000 nits of screen brightness and a 4-core Neural Engine that's twice as fast as its predecessor, you'll be glancing less and doing more. Factor in a double-tap gesture that triggers everything from music playback to phone calls, and you've got a device that's not just a watch but a watchtower for your digital life.

But what really sets Series 9 apart is its nod to the planet's ticking clock. As part of Apple's commitment to become entirely carbon-neutral by 2030, this latest offering marks the company's first such product. It's not just about ticking off a corporate responsibility checklist but fundamentally rethinking the watch's entire life cycle—from material sourcing to production and transportation. The goal is as clear as the watch's retina display: pave the way for a future where tech and sustainability aren't mutually exclusive but mutually reinforcing.

₹41,900 onwards

Apple Watch Ultra 2The Apple Watch Ultra 2 is perhaps the Hercules of smartwatches that marries next-gen tech with Planet Earth's best interests. Forget what you knew about rugged smartwatches; this device is an all-in-one powerhouse that's just as at home on a mountain trail as it is in your local spin class. Boasting the revolutionary S9 SiP chip, it's a beast under the hood and a beauty on your wrist. The device introduces a double-tap gesture that's so intuitive, it's like the watch reads your mind. Or maybe it's just that 4-core Neural Engine working double-time. And that display? It burns at a retina-searing 3000 nits. Moreover, it carries the same 36-hour battery life—because the last thing you want is for your watch to conk out mid-adventure.But let's get real: Apple didn't just stop at making the Ultra 2 a tech marvel. It's also a poster child for Apple's eco-friendly future. For the first time, you can go carbon-neutral with your Apple Watch purchase, syncing perfectly with Apple's ambitious 2030 carbon-neutral target. ₹89,900

Apple Watch Ultra 2

The Apple Watch Ultra 2 is perhaps the Hercules of smartwatches that marries next-gen tech with Planet Earth's best interests. Forget what you knew about rugged smartwatches; this device is an all-in-one powerhouse that's just as at home on a mountain trail as it is in your local spin class. Boasting the revolutionary S9 SiP chip, it's a beast under the hood and a beauty on your wrist. The device introduces a double-tap gesture that's so intuitive, it's like the watch reads your mind. Or maybe it's just that 4-core Neural Engine working double-time. And that display? It burns at a retina-searing 3000 nits. Moreover, it carries the same 36-hour battery life—because the last thing you want is for your watch to conk out mid-adventure.

But let's get real: Apple didn't just stop at making the Ultra 2 a tech marvel. It's also a poster child for Apple's eco-friendly future. For the first time, you can go carbon-neutral with your Apple Watch purchase, syncing perfectly with Apple's ambitious 2030 carbon-neutral target. 

₹89,900

Sony A7C Mark II & Sony A7C RSony's new full-frame titans, the A7C II and A7C R, are here, and they're doing more than just turning heads; they're recalibrating what creators should expect from their cameras. At a glance, these siblings might seem like carbon copies of each other, but dig a little deeper, and you'll discover unique traits that cater to different corners of the creator universe. The real game-changer is the Bionz XR processor, an upgrade that amps up the camera's operations to 11 and unlocks a realm of new photo and video possibilities. Pair that with Sony's cutting-edge autofocusing tech, and you've got a machine that tracks subjects like an apex predator.The A7C series also brings ergonomic grace to compact power. A revamped grip makes for a more secure and comfortable hold, giving the word 'handy' a new depth of meaning. If you're looking to elevate that grip game further, the a7CR has a removable extension grip while still offering backstage access to the battery compartment, of course. Whether you're a pixel-peeping photographer or a videographer with a keen eye for detail, Sony's latest entries offer a compelling case: the future of imaging technology isn't just advancing; it's diversifying, targeting specific needs without sacrificing core performance. A7CII ₹183,218 (approx.); A7Cr ₹249,843 (approx.)Featured image: Sony A7C II

Sony A7C Mark II & Sony A7C R

Sony's new full-frame titans, the A7C II and A7C R, are here, and they're doing more than just turning heads; they're recalibrating what creators should expect from their cameras. At a glance, these siblings might seem like carbon copies of each other, but dig a little deeper, and you'll discover unique traits that cater to different corners of the creator universe. The real game-changer is the Bionz XR processor, an upgrade that amps up the camera's operations to 11 and unlocks a realm of new photo and video possibilities. Pair that with Sony's cutting-edge autofocusing tech, and you've got a machine that tracks subjects like an apex predator.


The A7C series also brings ergonomic grace to compact power. A revamped grip makes for a more secure and comfortable hold, giving the word 'handy' a new depth of meaning. If you're looking to elevate that grip game further, the a7CR has a removable extension grip while still offering backstage access to the battery compartment, of course. Whether you're a pixel-peeping photographer or a videographer with a keen eye for detail, Sony's latest entries offer a compelling case: the future of imaging technology isn't just advancing; it's diversifying, targeting specific needs without sacrificing core performance. 

A7CII ₹183,218 (approx.); A7Cr ₹249,843 (approx.)

Featured image: Sony A7C II

Lenovo Yoga Pro 9i 13th Gen (14, Intel)When you first encounter the Lenovo Yoga Pro 9i Gen 8, you'll realise this is no ordinary laptop; it's a veritable symphony of next-gen tech, sustainability and killer design. It all starts with the 13th Gen Intel Core custom processor, shrunken by nearly a quarter but amped up via Lenovo's X Power custom tuning. This thing is to computing what a turbocharger is to a sports car—adding oomph without hogging space. That saved space? It makes room for a cooling system robust enough to manage a whopping 100W of power.Its 14.5-inch PureSight Pro Mini-LED screen isn't just eye candy; it's a full-on visual feast, offering a color palette and dimming finesse that creative pros and hardcore gamers will both appreciate. Under the hood, the NVIDIA® GeForce RTX™ 4070 GPU is a silent workhorse, equally adept at handling resource-hogging creative software as it is at rendering ray-traced gaming environments. Rounded off with eco-conscious materials, this laptop perhaps leaves its competitors eating its recycled aluminum dust.₹167,295 onwards

Lenovo Yoga Pro 9i 13th Gen (14, Intel)

When you first encounter the Lenovo Yoga Pro 9i Gen 8, you'll realise this is no ordinary laptop; it's a veritable symphony of next-gen tech, sustainability and killer design. It all starts with the 13th Gen Intel Core custom processor, shrunken by nearly a quarter but amped up via Lenovo's X Power custom tuning. This thing is to computing what a turbocharger is to a sports car—adding oomph without hogging space. That saved space? It makes room for a cooling system robust enough to manage a whopping 100W of power.

Its 14.5-inch PureSight Pro Mini-LED screen isn't just eye candy; it's a full-on visual feast, offering a color palette and dimming finesse that creative pros and hardcore gamers will both appreciate. Under the hood, the NVIDIA® GeForce RTX™ 4070 GPU is a silent workhorse, equally adept at handling resource-hogging creative software as it is at rendering ray-traced gaming environments. Rounded off with eco-conscious materials, this laptop perhaps leaves its competitors eating its recycled aluminum dust.

₹167,295 onwards

Fujifilm GFX100 IIThis medium-format mirrorless camera is both a photographer's dream and a videographer's delight. It isn't just a camera; it's a beast with 102 megapixels of visual storytelling prowess. The

Fujifilm GFX100 II

This medium-format mirrorless camera is both a photographer's dream and a videographer's delight. It isn't just a camera; it's a beast with 102 megapixels of visual storytelling prowess. The "GFX 102MP CMOS II HS" sensor and X-Processor 5 make it fast, responsive, and ready for anything. From its ISO range of 80 to 12,800 (it can flex up to 102,400) to its jaw-dropping 8K video capabilities, this camera isn't just capturing moments; it's capturing epics. Add in a weather-resistant magnesium alloy body and an eye-popping 9.44m-dot OLED EVF, and you'll wonder how you ever lived without it. 

But Fujifilm didn't stop at breaking the mold; they smashed it and built a new one. The GFX 100 II rocks in-body image stabilization (IBIS) with a stonking 8-stop compensation when paired with certain lenses—a feat that even puts Fujifilm's own lineup to shame. Whether you're shooting a film scene or scaling a mountain to catch the perfect sunset, this camera tells the world you're not here to play; you're here to slay.
₹624,527 (approx.)

GoPro Hero 12 BlackThis action camera is less of a camera and more of a pocket-sized production studio. Just when you think GoPro can't possibly innovate further, its additional features shatter expectations. Boasting a super-wide-angle lens and doubled battery life, this device isn't merely playing the game, it's changing it. Vertical video mode? Check. Designed for a TikTok and Instagram Reels-obsessed generation, this camera answers the perennial question,

GoPro Hero 12 Black

This action camera is less of a camera and more of a pocket-sized production studio. Just when you think GoPro can't possibly innovate further, its additional features shatter expectations. Boasting a super-wide-angle lens and doubled battery life, this device isn't merely playing the game, it's changing it. Vertical video mode? Check. Designed for a TikTok and Instagram Reels-obsessed generation, this camera answers the perennial question, "Is the upgrade worth it?" with an unapologetic, "Hell, yes."

While rival action cameras are still trying to get a seat at the table, GoPro is off writing the guest list for the next party. The term 'GoPro' has become synonymous with 'action camera,' and the Hero 12 Black is its magnum opus. So, is it worth its price tag? In a world where your next viral video or once-in-a-lifetime shot waits for no one, can you afford not to invest?

₹45,000

Also Read: 6 new gadgets to have on your radar

Also Read: Why the smartwatch has become the most popular wearable tech

Also Read: Apple is moving beyond being just a tech company


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