FASHION Is it time to reclaim the saree as casual wear?By Fathima Abdul KaderPublished on 28 Feb 2023
IDENTITY The aunty appeal: How young Indians see and engage with the figureBy Fathima Abdul KaderPublished on 23 Feb 2023
BUSINESS Why is User-Generated Content driving marketing for D2C brands in India?By Fathima Abdul KaderPublished on 22 Feb 2023
ENTERTAINMENT Indian cinema’s attempts at capturing the reality of domestic violenceBy Fathima Abdul KaderPublished on 17 Jan 2023
/established/media/media_files/2025/05/29/4vsIfajGkOVEqb9Pso9K.png)
/established/media/agency_attachments/2025/06/25/FfP7EAeCporXBZlXZaRJ.png)
/established/media/post_attachments/theestablished/2023-02/eb5c254d-cb1e-4bdf-8d1c-866fb9307eb5/Lead_AuntyAppeal.jpg)
/established/media/post_attachments/theestablished/2023-02/aaf93917-293b-4dcf-b425-c6b751f72d2c/Lead_UGC.jpg)
/established/media/post_attachments/theestablished/2023-01/12826ea6-1720-4af1-865a-8691a9dd2dee/Lead_Domestic_abuse.jpg)