Sustainable fashion brands in India redefining style

Sustainable fashion brands in India are no longer niche. They are rebuilding how fashion is made.

Mar 04, 2026, 08:01 AM

Textile Waste in India

India generates massive textile waste yearly. Designers are shifting toward circular fashion models.

The Circular Shift

Upcycling, small-batch production and regenerative textiles are redefining fashion systems.

Péro

Handwoven textiles, delicate detailing and small-batch production define Péro’s craft-led approach to contemporary Indian fashion.

11.11

From indigenous cotton to natural dyeing, 11.11 builds slow fashion through process, not trend.

Doodlage

Doodlage reconstructs factory surplus into tailored, seasonless garments.

Ka-Sha

Ka-Sha restores and reconstructs garments through circular design initiatives.

No Nasties

No Nasties scales ethical production through organic cotton basics.

RKIVE City

RKIVE City merges upcycling with artisan-led collaboration in Rajasthan.

Okhai

Okhai modernises Rabari embroidery for contemporary wardrobes.