The beauty and wellness shifts redefining India in 2026

Ria Bhatia
Dec 26, 2025, 01:56 PM

Indian beauty learns to export itself

From Kay Beauty's launch at SpaceNK to indē wild's global expansion at Sephora, I-beauty is set for global dominance. I-beauty is becoming exporters of beauty philosophy, ingredients, and rituals, says Sarvangi Shah.

Gen Alpha-first beauty

With a 23 per cent year-on-year increase in the spending on beauty products, tweens and teens are emerging as the next beauty consumers.

Longevity becomes infrastructure, not indulgence

The Indian wellness market size, valued at $156 billion in 2024, and projected to reach $256.9 billion by 2033. Spaces like Mira Kapoor's Dhun and The Wellness Co are leading the wave.

When supplements start behaving like snacks

From collagen matchas to protein-forward snacks, supplements are shedding their medicinal image and becoming a part of everyday consumption.

After restraint, make-up returns to emotion

Colourful eyeliners and mascara, poppy blush and lip shades, and dramatic, statement-making eyeshadows are ubiquitous.

Gourmand perfumes maxxing

The gourmand perfume market is a multi-billion dollar industry, valued at around $32-34 billion in 2024, and predicted to grow steadily to $48-55 billion by 2030-2035.

Metabolic beauty

With holistic health now taking centre stage, consumers are seeking solutions that support not only outer appearance but also inner well-being, says Twinkle Behl, Mintel.

Hormonal health enters the beauty brief

Aware, consumers are scouting for products that are hormonal health-friendly. The global market for hormone-responsive skincare products will reach $7.3 billion by 2035.