Gut health trend in India: Real advice, not just Reels

Experts unpack the gut health trend in India, from the obsession with protein, probiotics, and fibre to what is being ignored in the wellness boom

India eats well, but still struggles with digestion

India eats well, but still struggles with digestion. 7 in 10 Indians face gut-related issues—despite a diet rich in legumes, grains, dairy and spices.

It’s not just the food—there’s more at play

“Many of these [digestive] issues are linked to stress, consumption of processed foods, environmental toxins, and overuse of antibiotics, even from childhood” - Dr Nigma Talib

Instagram loves gut health. But how real is the advice?

Gut health is trending—6.9 million+ posts on Instagram. But is the internet making digestion better, or just noisier?

Why gut health is suddenly everyone’s concern

Fitness coach Sohrab Khushrushahi says: “More people are starting to realise how digestion affects mood, sleep, and energy.”

A booming market built on bloating

India’s gut health supplements market is worth $470.7 million. It’s projected to hit $1.1 billion by 2030.

Gut health isn’t one-size-fits-all

In India, culture, diet, and biology vary too much for generic fixes. Social media made gut health mainstream—but one-size-fits-all advice doesn’t work.

Beyond Reels: What most gut health advice misses

Gut health advice online rarely covers the full picture—like stomach acid, antibiotics, or infections. Not all Reels are wrong, but take them with a pinch of salt. Real gut health is personal.