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In India, thick, long, black hair has largely held cultural weight. Yet over half the population continues to grapple with significant hair fall and thinning.
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The global hair growth products market valued at $7.73 billion in 2023, is projected to reach $11.58 billion by 2030. In India, the market is poised to triple in size.
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Trending hair growth products thrive on exaggerated claims, but some key ingredients are backed up by scientific evidence like caffeine, amino acids, redensyl.
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Outcomes are shaped by individual factors such as genetics, hormonal shifts, nutrient deficiencies, prior hair colour and treatments, autoimmune diseases, and overall scalp health.
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“Their follicular penetration is often poor, reducing the delivery of active ingredients to target cells,” says Dr Jaishree Sharad.
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“Many products are formulated only with extracts, not actual botanicals in meaningful doses, thereby restricting their effiacy,” notes Nipur Kapur Sohal.
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Not all hair growth products are snake oil, but most call for realistic expectations.
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Addressing hair fall requires a good hair care routine, balanced diet, adequate sleep, supplementation and physical activity.
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